Laura McKechan: Mastering the art of war
17 May 2012
PR 2000 Publicity assistant, Channel 4 Factual TIPS FROM THE TOP What was your ... Mags Patten (head of publicity at Channel 4) and (chief publicity manager) Lysette Cohen, I learned ...
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The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
by the likes of BP. This 'schmooze' factor also explains why the financial-services industry has dominated ... . Companies that tend to be viewed by some consumers as 'greedy', such as financial-services brands or BP, can ...
ASA slams 'midget' party Facebook ad
28 Mar 2012 | by Matthew Chapman
just 5 all night." The ad was viewed in December last year. A member of the public complained ...
Pottermore hands marketing brief to Momentum UK
27 Mar 2012 | by Nick Batten
media and also the ability to service our international requirements." Simon Parker, managing partner ...
Coca-Cola leads brands eyeing post-London 2012 venue naming rights
23 Mar 2012 | by John Reynolds
The soft-drinks brand will no doubt be one of many - Sky is also rumoured to be have the velodrome in its sights - interested in a long-term association with Olympic Park assets, as public authorities ... , could help gain public trust; this was the strategy employed by American Express in Brighton ...
Four Communications Group acquires Colman Getty
21 Feb 2012
Four has acquired 60 per cent of the agency s equity, while shareholders including chief executive Dotti Irving and MD Liz Sich will retain 40 per cent. The agency will be renamed Four Colman Getty and will join Four Communications' PR, public affairs, digital services, sponsorship, media and marketing ...
The Design Museum sticks with Bolton & Quinn after review
20 Feb 2012 | by John Owens
pitch process, Bolton Quinn, which had been working with the museum on a public affairs brief since ... of communications at the museum, said the pitch process was part of a review as the public affairs brief turned ...
Public Sector: Walk in the Park reaches a high note
26 Jan 2012 | by John Owens
. MEASUREMENT AND EVALUATION The campaign achieved regular pre-event publicity in local newspapers, on local ...
ASA bans 'balls out' rock ad
25 Jan 2012 | by John Reynolds
because it was demeaning to women and overtly sexual in nature. It argued the ad was unsuitable for public ... . The ASA ruled that given the ad's placement in a range of public locations, it was likely to cause serious ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
