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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

projects. This at a time when local authorities are slashing their archaeological services because ...

Evidon and DoubleVerify integrate privacy and ad verification

to integrate their services on DoubleVerify's platform....Evidon s compliance services makes a great deal of sense for us." Follow Daniel Farey ...

Most businesses lack effective single customer view, finds survey

view data system in place, according to Experian Marketing Services....Wilson, managing director, data and analytics at Experian Marketing Services, said: "The benefits of a ...

Think BR: Understanding big data

that holy grail, the one to one service. This is big. This is often touted as 'big data'. Big data ...

The Economist develops ad network Ideas People

offering. The network was assembled by asking The Economist readers what other online publications ... the audience." This list was double-checked against comScore data and filtered down to publications ... , of course, Economist.com . Pere said: "When you bring together about 60 publications all focusing ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.