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The craft of arts sponsorships

01 Jun 2012 | by Matthew Chapman

by the likes of BP. This 'schmooze' factor also explains why the financial-services industry has dominated ... . Companies that tend to be viewed by some consumers as 'greedy', such as financial-services brands or BP, can ...

'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

bit too much,' he says. He left to set up Monk, and started providing consultancy services ...

Brand barometer: High-street beauty brands, which one is most prominent online?

01 Jun 2012 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Amex partners Foursquare to bring location-based deals to UK

31 May 2012 | by Sarah Shearman

American Express has partnered with Foursquare, the mobile check-in service, to enable its card.... It also comes shortly after O2 launched its Wallet service in the UK. Google has so far been coy about ...

LoveFilm takes on rivals with HD streaming service

31 May 2012 | by Sarah Shearman

in the online film rental market against Netflix and Sky's forthcoming internet service....The Amazon-owned movie rental and streaming business introduced the improvement to its LoveFilm Instant streaming service for Mac, PC, Xbox Kinect and Samsung and LG HDTV users today. Yesterday ... 's own internet TV service Now TV . LoveFilm's streaming business overtook its DVD and BlueRay disc ...

HSBC's Chris Clark on a new era for the bank's marketing

31 May 2012 | by Alex Brownsell

will aim to retain the 'wit and charm' of previous marketing, while more actively outlining services ... . The ad, which subtly promotes HSBC's foreign exchange business services, ties in with what group ... Gulliver's strategy for the bank. - Promote HSBC's services more actively, without losing the character ...

Brand barometer: Foot Locker's latest viral campaign reviewed

31 May 2012

, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the time ...

My secret work weapon: You don't need to be loud - quiet determination can win

30 May 2012 | by Gail Hanlon, B2B marketing director, Intel EMEA

agency because they didn't think I was loud enough. I went on to get a job with a full-service agency ...

Samsung adds music store to mobile offering

30 May 2012 | by Matthew Chapman

Samsung is offering the Music Hub service through technology provided by mSpot, a company it acquired earlier this month, and will launch the service initially on its Galaxy SIII smartphone, on sale ... service and radio stations. The free version will allow users to buy songs and albums from the 19 ...

Helen Edwards: Lies, damn lies and 'dataviz'

30 May 2012 | by Helen Edwards, PPA Business columnist of the year

' - inspired by the publication of Information is Beautiful, with its pages of organic swirls, spheres ... appeared in more than 40 publications, has recently teamed up with Aziz Cami at Kantar to launch ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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