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'Generation flux' marketers consider alternative career paths

bit too much,' he says. He left to set up Monk, and started providing consultancy services ...

Brand barometer: High-street beauty brands, which one is most prominent online?

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Sector Insight: soap, bath and shower

the worst of recessionary cutbacks. Anti-bacterial. These soaps enjoyed a surge in sales with public ... -president, creative services worldwide. Winners and Losers in the soap, bath and shower sector ...

Boots revamps pharmacies to reflect specialities

of the business following changes to NHS service provision in the UK....the different specialist services provided in store. Peter Bainbridge, director of pharmacy at Boots UK, said ... means "different pharmacies offer different services moving forward". Currently the NHS uses national commissioned services, but these will be replaced by clinical commissioning groups that will have more autonomy ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.