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Brand barometer: Coffee shops, which one is most prominent online?

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

McDonald's trials McWaiter service

McDonald's is trialling table service at a number of its British outlets in a move to drum up...McDonald s has been testing out several initiatives including table service, which, if successful, could be rolled out across its 1,200 UK outlets. McDonald's is testing table service at its concept restaurant in Milton Keynes, at peak times. Fast-food outlets have increasingly sought to trial new ...

Pizza Hut appoints Lexis for consumer brief

press office throughout the year and delivering projects focused around specific product and service ...

Non-sponsor brands ramp up pre-Olympics sports marketing

This week, sandwich chain Subway and delivery service FedEx, whose competitors McDonald s and UPS are official Games sponsors, unveiled multimillion-pound campaigns featuring athletes. Earlier this year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.