25 May 2012
| by Gemma Charles
segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...
16 May 2012
| by John Reynolds
McDonald's is trialling table service at a number of its British outlets in a move to drum up...McDonald s has been testing out several initiatives including table service, which, if successful, could be rolled out across its 1,200 UK outlets.
McDonald's is testing table service at its concept restaurant in Milton Keynes, at peak times.
Fast-food outlets have increasingly sought to trial new ...
09 May 2012
| by John Owens
press office throughout the year and delivering projects focused around specific product and service ...
09 May 2012
| by Gemma Charles
This week, sandwich chain Subway and delivery service FedEx, whose competitors McDonald s and UPS are official Games sponsors, unveiled multimillion-pound campaigns featuring athletes.
Earlier this year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ...