to remove filtersBrand barometer: Foot Locker's latest viral campaign reviewed
31 May 2012
, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the time ...
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Think BR: Are you managing what you measure or measuring what you manage?
01 Jun 2012 | by Claire Emes
and an organisational point of view. In this way, the customer s external view of the service or experience ... often create issues which it then becomes the responsibility of customer services to deal with. Through ... it matters - and not where it doesn t. Service providers only need to perform well enough on those ...
Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
general sense of public opinion and the kinds of themes and images that might not be to everyone's liking ... , and have managed to maintain our efficiency, our standards of service, and the care with which we ... 9. The Money Advice Service 'money can't buy you hapiness' / 80 complaints / Not upheld ...
Think BR: Accessing the Olympic pound
29 May 2012 | by Rosie Merrell
. In terms of stimulating an appetite to find out more about an advertised product or service, outdoor has ...
Consuming the digital Olympics
29 May 2012 | by Stuart Knapman
in smartphones and use of apps and geo-location services will provide UK residents and overseas visitors ...
Northern & Shell to unveil £40.2m post-tax profit
28 May 2012 | by Daniel Farey-Jones
to the public at the end of September 2011 . This spending, plus increasing investment in Channel 5 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
