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MG OMD on alert as Mitsubishi UK reviews media business

MG OMD has held the account since 2001 , when it was valued at 6m, following Mitsubishi UK's split from full-service agency Roose Partners. Agencies interested in the account have been asked ... by the time of publication. Mitsubishi has lost ground in recent years to other car manufacturers and has ...

BBC marketing chief quits for DFS

Normoyle is a former director of marketing at Motorola and has been director of marketing at the publicly-funded broadcaster since September 2010, after a spell as its director of audiences. DFS appointed Krow to handle its 84m advertising account in November last year, after calling a review ...

Coke Zero introduces 'taste the possibilities' pan-Euro push

The campaign targets young men and features a TV ad running across terrestrial and digital channels, with the ad also airing on video on demand services ITV.com, 4oD, Five and Sky Player until March. Activity is also live on www.cokezone.com , with a PlayStation promotion supporting the campaign ...

Turning browsers into buyers

to the generalists, writes John Thekanady, director of client services at Kantar Media Compete..... Many consumers leave before the checkout page because they don t find the price or services they re looking for. Forty five percent of consumers compare prices online before buying, and services ... the product and service reviews of others, demonstrating obvious buying signals. The latest Kantar Media ...

News Corporation moves to smooth internal concerns after Sun arrests

that the men were arrested due to suspected corruption involving public officials who are not police officers ...

Think BR: Brands that grow businesses

was in the founder s mind at that historic moment of discovery when they devised their product or service and knew ... , management and enterprise consulting services Airtel, mobile communications Amazon.com, e ... , personal care Emirates, air travel FedEx, delivery services Google, Internet information ...

'Unfulfilled' senior media talent eye-up Twitter, Google, C4 and Facebook

employees enough. More than a third (37%) of senior executives believe the industry just pays lip service ... professional service industries." The most common skills gaps across the industry surround creative technology ...

Pelham Bell Pottinger appoints two directors

in financial and corporate public relations and has advised companies including Bahrain Economic Development ...

ScottishPower launches public affairs pitch process

ScottishPower has launched a pitch process for its public affairs work as the energy sector faces...The Iberdrola-owned company is inviting tenders for its public affairs work, calling on agencies that can demonstrate a strong working knowledge of Westminster, Edinburgh and Cardiff. ScottishPower ... -house public affairs team with our public affairs activities across the remit of the group in the UK ...

Hush Puppies appoints Coffin on Cake PR to launch men's footwear range

authentically communicate our brand and products on trade, consumer and public facing levels. Coffin on Cake ...

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