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The full-service agency is dead. Long live the...er, long live the what? Of course, Lowe Howard...The full-service agency is dead. Long live the...er, long live the what? Of course, Lowe Howard ... that arguments about full service are about to become extinct. Leaving aside the media ... of the full-service credo - Abbott Mead Vickers BBDO and Bartle Bogle Hegarty - abandon that corner ...
BMP DDB Needham is launching a major new initiative for Unison, the country s biggest public-service...BMP DDB Needham is launching a major new initiative for Unison, the country s biggest public-service union, with a pounds 1.2 million TV push to recruit more members. In what Unison s general secretary, Alan Jinkinson, described as a giant leap for trade unionism , Unison is claiming ...
publications...publications In the last year, there has been no shortage of publishers launching Internet titles ... times more than those in comparable print publications. Chilcott Le Fevre s interactive ... the cost of advertising across a variety of Web titles, and between Web publications and their print ...
Lowe Howard-Spink is exploiting the post-Panorama Princess Diana wave of publicity with a pre...Lowe Howard-Spink is exploiting the post-Panorama Princess Diana wave of publicity with a pre-Christmas press campaign for Olympus cameras. The ad, which promotes Olympus s AF-10 Mini gift set, breaks in the national press this week. It shows a Diana lookalike sitting demurely on an elegant upholstered chair ...
Euro RSCG Wnek Gosper is beefing up its creative services department by luring Lowe Howard...Euro RSCG Wnek Gosper is beefing up its creative services department by luring Lowe Howard-Spink s Mark Cooke as executive director of creative services. Cooke, 33, has worked with Lowes chairman, Frank Lowe, since leaving school, latterly as deputy head of traffic and production ...
KHBB has axed seven staff from its production services department in the week it relaunches as K...KHBB has axed seven staff from its production services department in the week it relaunches as K Advertising. The agency will now pool its production work through the facilities group at its parent company, Cordiant, which also handles work for the fellow the Cordiant agency, Bates Dorland ...
million, full-service worldwide account....J. Walter Thompson and BBDO Worldwide were this week locked into a battle for Dulux s dollars 50 million, full-service worldwide account. ICI Paints, which owns the Dulux brand, kicked off ... uses four agencies to service its global business - Saatchi and Saatchi for the US business; BBDO ...
D Arcy Masius Benton and Bowles and BBJ Media Services have landed the Littlewoods centralisation...D Arcy Masius Benton and Bowles and BBJ Media Services have landed the Littlewoods centralisation after a month-long pitch for the business. The centralisation brings together advertising for the Littlewoods Pools, Spot the Ball and Charity Scratch Card accounts and involves a dramatic increase in ad ...
and the promotion of financial services through direct selling (Campaign, 24 November). Lionel Stanbrook, political...The threat of new draconian curbs on the direct marketing industry has lifted following a vote on Wednesday in which the European Parliament rejected attempts to impose heavy restrictions on cold calling and the promotion of financial services through direct selling (Campaign, 24 November). Lionel Stanbrook ...
as effective buying. Media planner/buyer: Piers Taylor, BBJ Media Services, creative: BMP DDB Needham...selling as effective buying. Media planner/buyer: Piers Taylor, BBJ Media Services, creative: BMP DDB ...
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