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CAMPAIGNS: Public Affairs; The Body Shop wages eco war

of the Earth. All possible channels were used to raise public awareness including TV, radio, press ... issue received wide media coverage, generating public concern and protest, including short-lived Shell ... did little to explain its case against what it saw as Western bias. Shell reacted with publications ...

FOCUS: PROFESSIONAL SERVICES; How to keep the partners happy

Nicholas reports on the sometimes delicate process of introducing them to the benefits of public relations When Sue Stapely, head of public relations at The Law Society, first unleashed the caped crusader Will Power on an unsuspecting public during the 1991 Make a Will Week , she started receiving ...

NEWS: Royle to direct public affairs for United Distillers

of public affairs director as part of a shake-up instituted by recently appointed managing director Finn...of public affairs director as part of a shake-up instituted by recently appointed managing director Finn ... - ordinated public affairs strategy . UD s extensive PR network includes an eight-strong department ... has appointed or is now in the process of appointing an external affairs director. Public ...

SUPPLEMENT: APG CREATIVE PLANNING AWARDS; Sponsored by RDS Open Mind: Public Service

Silver

MARKETING TECHNIQUE: PUBLIC RELATIONS; Know comment

clients not to take questions personally, says Lexis Public Relations joint managing director Bill ...

MARKETING TECHNIQUE: PUBLIC RELATIONS; Playing with fire

of publicity and the domination of the media by the advertising... was one of the fundamental objectives ... fire the public imagination and - well before the campaign broke - set up a special in-house PR unit ... of public interest in them at the time . The pressure is now on clients to wring every last penny ...

MARKETING TECHNIQUE: SALES PROMOTION * PUBLIC RELATIONS; A winning solution

of it wearing off on the public. We have a lot of enquiries for projects running into next year ...

CAMPAIGNS: Public Education; Safety first on fireworks night

series of public service announcements fronted by comedy actor Gordon Kaye, comedian Alexei Sayle ... coverage through public information broadcasts has run nationwide. Verdict Last year ...

COMMENT: LETTERS; No higher call for a public relations man

Why should people think it is a weird combination to be studying to be a priest and work in PR ? ( Pharma director leaves PR for a higher calling , PR Week 27 October). Public relations is supposed to be about communicating a specific message to a target market. Christianity is also concerned ...

SUPPLEMENT: THE REGIONAL PRESS AWARDS 1995; The Press Computer Systems Award: Services Advertisement of the Year

Winner Title: Another woman Agency: Robson Brown Client: Female Investigation Services Creative Director: Stuart Robson Art Directors: Rob Spence, Marcus Leigh Copywriters: Marcus Leigh, Rob Spence Typographer: Rob Spence

 

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