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ANALYSIS: The BBC’s painful but necessary renewal

charter is proof that PR has won the public service argument...charter is proof that PR has won the public service argument It has been a good month for the BBC ... that the BBC has worked hard to build on existing support for public service broadcasting. And despite ... important development was the creation of a dedicated public affairs department - alongside the Beeb ...

CAMPAIGNS: Public Affairs; The Body Shop wages eco war

of the Earth. All possible channels were used to raise public awareness including TV, radio, press ... issue received wide media coverage, generating public concern and protest, including short-lived Shell ... did little to explain its case against what it saw as Western bias. Shell reacted with publications ...

MEDIA: PERSPECTIVE; Full service is not synonymous with ‘media specialist’

Twice in the past two weeks I have offered myself up to a couple of full-service agency media...Twice in the past two weeks I have offered myself up to a couple of full-service agency media ... to ensure that is to offer media on a full-service basis. And they wouldn t, both maintained stoutly, pitch for third-party media-only business. Oh yeah? Indeed, one passionate defender of the full-service ...

NEWS: Booth Lockett hires Mustoes to develop branding ads drive

an ad campaign promoting its services to the advertising and client communities....Booth Lockett Makin, the media independent, has appointed Mustoe Merriman Herring Levy to create an ad campaign promoting its services to the advertising and client communities. The above ... , with particular concentration around Soho in London. BLM has used Poster Publicity to buy the campaign on its ...

NEWS: UK firms fight for pharmaceutical sell-off in Croatia

UK financial agencies are battling it out this month for a public relations account from Croatia...UK financial agencies are battling it out this month for a public relations account from Croatia s leading pharmaceutical company Pliva. The firm, which is 83 per cent owned by Croatia s state privatisation agency and two government-controlled pension funds, is hoping to increase private ownership ...

NEWS: Oliver departs Edelman for key role at Whirlpool

in Brussels and managing director of its European public affairs group, as its first European head...Whirlpool, the US white goods giant has appointed Julian Oliver, general manager of Edelman in Brussels and managing director of its European public affairs group, as its first European head ... the usual American thing of cutting and running. We re determined to be a public affairs player in Europe. ...

CAMPAIGNS: Judge and Jury; ‘Steady as she goes’ doesn’t keep the punters happy

could have been used as a brilliant PR opportunity to jolt the public out of its political ennui...the Budget could have been used as a brilliant PR opportunity to jolt the public out of its political ennui ... to consider. In simple terms they divide into the mass of the voting public, the Party faithful and not so ... in desperate need of it. Cut taxes, cut public expenditure, cut borrowing, cut interest rates and give ...

NEWS: Ex-NUS chief Fitzsimons wins young IPR award

consultant with lobbying firm Rowland Sallingbury Casey, has been named as the Institute of Public Relations...Lorna Fitzsimons, former president of the National Union of Students and now a political consultant with lobbying firm Rowland Sallingbury Casey, has been named as the Institute of Public Relations first Young Communicator of the Year. Fitzsimons, aged 28, was among seven finalists ...

NEWS: Henderson shakes up accounts

Fund management group Henderson Administration is to review its public relations accounts...Fund management group Henderson Administration is to review its public relations accounts with College Hill and Lowe Bell Financial as part of a shake-up of its PR and marketing functions. The review, which has been prompted by the recent arrival of Lindsay Firth-McGuckin as retail marketing ...

NEWS: Lowes bids to boost media muscle

Lowe Howard-Spink, the ultimate full-service agency, is looking at developing a new media venture...Lowe Howard-Spink, the ultimate full-service agency, is looking at developing a new media ... . Market conditions are changing and we have to provide the best service we can for our clients, he ... its own media service internationally. It has already launched a media venture in Italy ...

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