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NEWS: DMB&B and BBJ scoop Littlewoods joint prize

D Arcy Masius Benton and Bowles and BBJ Media Services have landed the Littlewoods centralisation...D Arcy Masius Benton and Bowles and BBJ Media Services have landed the Littlewoods centralisation after a month-long pitch for the business. The centralisation brings together advertising for the Littlewoods Pools, Spot the Ball and Charity Scratch Card accounts and involves a dramatic increase in ad ...

NEWS: Mediastar wins pounds 6m Scottish Widows task goes to Mediastar

of Dewe Rogerson s flagship accounts. It has handled the business on a full-service basis for several ...

THIS WEEK: TSB gathers Moss for campaign

services director, Tim Pile, said: This is a long-term assignment. Chris will be responsible for making ...

MARKETING FOCUS: Adwatch of the year

with the public, leaving the brand in 18th place over the year. Most campaigns scored comparably in both ...

NEWS: UK firms fight for pharmaceutical sell-off in Croatia

UK financial agencies are battling it out this month for a public relations account from Croatia...UK financial agencies are battling it out this month for a public relations account from Croatia s leading pharmaceutical company Pliva. The firm, which is 83 per cent owned by Croatia s state privatisation agency and two government-controlled pension funds, is hoping to increase private ownership ...

CAMPAIGNS: Judge and Jury; ‘Steady as she goes’ doesn’t keep the punters happy

could have been used as a brilliant PR opportunity to jolt the public out of its political ennui...the Budget could have been used as a brilliant PR opportunity to jolt the public out of its political ennui ... to consider. In simple terms they divide into the mass of the voting public, the Party faithful and not so ... in desperate need of it. Cut taxes, cut public expenditure, cut borrowing, cut interest rates and give ...

NEWS: Henderson shakes up accounts

Fund management group Henderson Administration is to review its public relations accounts...Fund management group Henderson Administration is to review its public relations accounts with College Hill and Lowe Bell Financial as part of a shake-up of its PR and marketing functions. The review, which has been prompted by the recent arrival of Lindsay Firth-McGuckin as retail marketing ...

NEWS: KPMG hunts agencies for management arm

it into one campaign. The company will terminate its four-year relationship with Tenet Public Relations, which handles IT public relations and some PR strategy, at the end of the year Allatt ... strategy, not bits and bytes. He said sophisticated public relations was needed to convey ...

COMMENT: LETTERS: Industry bodies bring PR to the masses

across to more of Sally s potential clients. Fionnuala Tennyson, Developement and public ...

NEWS: Norwich Union enters direct market with QBO

was still at pilot stage and that he had no fixed idea of the public relations spend,although he ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.