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LETTERS: WONDERBRA; Beattie sends out wrong Christmas message with ad

15 Dec 1995

I write in response to your recent article on the 3-D Wonderbra ad (Campaign, 1 December). Trevor Beattie said that the pouting, scantily clad beauty standing in the bus shelter was Wonderbra s Christmas present to the public . This clearly can not be the same Mr Beattie who pioneered an anti ...

MARKETING MIX: LETTERS; PR boosts sales of Wonderbras

08 Dec 1995

heaps of publicity on the back of an ad campaign. Those who pay lip service to integration ...

MARKETING MIX: COMMENT; Why the fashion darlings deserve a dressing down

08 Dec 1995 | by DRAYTON BIRD

between my own ability and the people around me - the industry, the public. And I really do believe ...

NEWS: Wonderbra reveals more of Eva for 3-D bus-stop campaign

01 Dec 1995 | by CLAIRE BEALE

as Wonderbra s Christmas present to the public . ...

NEWS: Wieden opens three new Euro shops

01 Dec 1995

s creative directors, explained that the new staff would serve as front-line client service executives ... that a two-year analysis of how to improve brand service in local markets finally began to take shape ...

NEWS: Agent Provocateur inspires BST-BDDP to create risque ad

24 Nov 1995

slot during Personal Services, the film about the life of Cynthia Payne - came about when the BST ...

MARKETING TECHNIQUE: PUBLIC RELATIONS; Playing with fire

23 Nov 1995 | by BEN ABRAHAMS

of publicity and the domination of the media by the advertising... was one of the fundamental objectives ... fire the public imagination and - well before the campaign broke - set up a special in-house PR unit ... of public interest in them at the time . The pressure is now on clients to wring every last penny ...

NEWS: Gossard advances bra war

10 Nov 1995 | by JOHN TYLEE

and soft lining, can make gains in the publicity stakes dominated by TBWA s Wonderbra ads. We re ...

NEWS: HOTLINE

12 Jan 1995

in 1996. Dragana Hartley, joint deputy managing partner and head of client services at Mellors ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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