15 Dec 1995
| by MARGARET HOOD
BMP DDB Needham is launching a major new initiative for Unison, the
country s biggest public-service...BMP DDB Needham is launching a major new initiative for Unison, the
country s biggest public-service union, with a pounds 1.2 million TV
push to recruit more members.
In what Unison s general secretary, Alan Jinkinson, described as a
giant leap for trade unionism , Unison is claiming ...
15 Dec 1995
| by CLAIRE BEALE
D Arcy Masius Benton and Bowles and BBJ Media Services have landed the
Littlewoods centralisation...D Arcy Masius Benton and Bowles and BBJ Media Services have landed the
Littlewoods centralisation after a month-long pitch for the business.
The centralisation brings together advertising for the Littlewoods
Pools, Spot the Ball and Charity Scratch Card accounts and involves a
dramatic increase in ad ...
15 Dec 1995
and the
promotion of financial services through direct selling (Campaign, 24
November). Lionel Stanbrook, political...The threat of new draconian curbs on the direct marketing industry has
lifted following a vote on Wednesday in which the European Parliament
rejected attempts to impose heavy restrictions on cold calling and the
promotion of financial services through direct selling (Campaign, 24
November). Lionel Stanbrook ...
15 Dec 1995
| by MICHELE MARTIN
as the ultimate full-service
agency , it raised wider questions.
Following on from agencies ...
unbundle its media and still keep the full-service
culture on which its reputation is based.
In an ideal world, most top executives will tell you that the full-
service model is best. But the need ...
15 Dec 1995
| by MAIRI CLARK
ads and has the power to generate punitive negative
publicity. Plans are currently underway to help ...
15 Dec 1995
| by ALASDAIR REID
director of BBJ Media Services, says that
doesn t have to be so. It wouldn t compromise our room ...
15 Dec 1995
to
provide clients with a service that optimises the cohesive use of print
and electronic media in support ...
14 Dec 1995
Bass Breweries has plugged into public enthusiasm for gambling with the
launch of a Teletext...Bass Breweries has plugged into public enthusiasm for gambling with the
launch of a Teletext lottery game around Stones Bitter. The Bars of Gold
promotion runs around a weekly prize draw for pounds ...
and Haymarket Business Publications are to
join forces to launch Sales Management 96 at Olympia between May 14 ...
14 Dec 1995
| by HARRIET MARSH
pounds 16m advertising account, with BBJ Media Services taking on the
pounds 8m media account ...
growing player, says BBJ Media Services managing director, Jerry
Buhlmann.
However, the company ...
14 Dec 1995
ask the public to donate
unused postage stamps.
St Luke s on the move
St. Luke s ...