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NEWS: BMP reveals TV recruitment spot for Unison

BMP DDB Needham is launching a major new initiative for Unison, the country s biggest public-service...BMP DDB Needham is launching a major new initiative for Unison, the country s biggest public-service union, with a pounds 1.2 million TV push to recruit more members. In what Unison s general secretary, Alan Jinkinson, described as a giant leap for trade unionism , Unison is claiming ...

NEWS: DMB&B and BBJ scoop Littlewoods joint prize

D Arcy Masius Benton and Bowles and BBJ Media Services have landed the Littlewoods centralisation...D Arcy Masius Benton and Bowles and BBJ Media Services have landed the Littlewoods centralisation after a month-long pitch for the business. The centralisation brings together advertising for the Littlewoods Pools, Spot the Ball and Charity Scratch Card accounts and involves a dramatic increase in ad ...

NEWS: HOTLINE

and the promotion of financial services through direct selling (Campaign, 24 November). Lionel Stanbrook, political...The threat of new draconian curbs on the direct marketing industry has lifted following a vote on Wednesday in which the European Parliament rejected attempts to impose heavy restrictions on cold calling and the promotion of financial services through direct selling (Campaign, 24 November). Lionel Stanbrook ...

CLOSE-UP: LIVE ISSUE/UNBUNDLING MEDIA; Can shops unbundle media but retain a culture?

as the ultimate full-service agency , it raised wider questions. Following on from agencies ... unbundle its media and still keep the full-service culture on which its reputation is based. In an ideal world, most top executives will tell you that the full- service model is best. But the need ...

INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE

ads and has the power to generate punitive negative publicity. Plans are currently underway to help ...

MEDIA: SPOTLIGHT ON; Satellite sales houses: Can a joint Flextech sell make it a serious rival to Murdoch?

director of BBJ Media Services, says that doesn t have to be so. It wouldn t compromise our room ...

MEDIA: FOR THE RECORD

to provide clients with a service that optimises the cohesive use of print and electronic media in support ...

THIS WEEK: STOP PRESS

Bass Breweries has plugged into public enthusiasm for gambling with the launch of a Teletext...Bass Breweries has plugged into public enthusiasm for gambling with the launch of a Teletext lottery game around Stones Bitter. The Bars of Gold promotion runs around a weekly prize draw for pounds ... and Haymarket Business Publications are to join forces to launch Sales Management 96 at Olympia between May 14 ...

THIS WEEK: Littlewoods in football focus

pounds 16m advertising account, with BBJ Media Services taking on the pounds 8m media account ... growing player, says BBJ Media Services managing director, Jerry Buhlmann. However, the company ...

ADVERTISING: BRIEFS

ask the public to donate unused postage stamps. St Luke s on the move St. Luke s ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.