to remove filtersMARKETING TECHNIQUE: SALES PROMOTION; Better Christmas presence
14 Dec 1995 | by RUTH NICHOLAS
. As well as a service to consumers and a telemarketing opportunity, the helpline is a valuable means ...
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MARKETING FOCUS: Adwatch of the year
14 Dec 1995 | by GAIL KEMP
with the public, leaving the brand in 18th place over the year. Most campaigns scored comparably in both ...
Lowes lends coherence to the Tesco communications mix
08 Dec 1995 | by Michele Martin,
way, the public’s perception of the company. Its larger stores can turnover pounds 2 million a week ... service culture, it also reflects the many and varied media used in harmony to communicate its strong ...
THIS WEEK: Boots revives glossy
08 Dec 1995
Boots is to revive its own glossy customer magazine just months after its launch flopped. The quarterly publication of Boots the Magazine was suspended in September after disastrous sales. But now the retailer has decided to have another go at the title. It has even handed the contract ...
INTEGRATED: PORTFOLIO; Andy McAdie
08 Dec 1995 | by JIM DAVIES
Bannister. Much blood, sweat and tears are spent servicing Honda, one of CDP s major clients, which has ...
MEDIA: MEDIA CHOICE; Ambient Media
08 Dec 1995 | by ALAN SIMMONS
Alan Simmons, Managing director, Concord Filling my car at service station recently I was struck by the simple brilliance of advertising on petrol pump handles as a point-of-sale medium. I had little choice but to stare for three minutes at a small ad for Coca-Cola fixed squarely ...
BELOW-THE-LINE: BRIEFS
23 Nov 1995
. Express/M s China for PR hit Buxton-based Osborne Publicity Services is to manage a national trade ... won the public relations account for cult-style magazine Dazed and Confused. Hewlett ... Car racing team. HP will use the motor sports sponsorship to push its support services ...
THIS WEEK: Tesco appoints CEO successor
23 Nov 1995
Tesco has confirmed its ex-marketing chief, Terry Leahy, as the company s next chief executive. Leahy, 39, who has been credited with changing the public s perception of the supermarket chain, takes over the role from Sir Ian MacLaurin in 1997. Leahy is regarded as a first-rate marketer. He ...
THIS WEEK: Body Shop joins Shell row with spoiler ad
23 Nov 1995
and if another flashpoint were to arise and public awareness was high then we would use the same methods, said ...
MARKETING MIX: Home delivery not the cheapest
23 Nov 1995
through supermarkets than via home delivery. Our new initiative is testing a premium service offering ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
