to remove filtersTHIS WEEK: TSB gathers Moss for campaign
14 Dec 1995 | by AMANDA RICHARDS
services director, Tim Pile, said: This is a long-term assignment. Chris will be responsible for making ...
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THIS WEEK: BT joins Maiden in outdoor trial
14 Dec 1995
British Telecom is teaming up with Maiden Outdoor to launch Postercall, the first direct-response outdoor poster scheme. A three-month project will begin in early 1996, with Maiden organising the outdoor campaigns and BT providing a direct-response handling service, through its direct-response arm ...
MARKETING FOCUS: Adwatch of the year
14 Dec 1995 | by GAIL KEMP
with the public, leaving the brand in 18th place over the year. Most campaigns scored comparably in both ...
THIS WEEK: Cellnet’s Lubin defects to shop
08 Dec 1995 | by SHARON MARSHALL
will free agency founders, Chris Hill and John McWilliams, from client services management enabling them ...
ADVERTISING: Do shock ads harm advertisers’ health?
08 Dec 1995 | by ROS SNOWDON
that campaigns out of step with public opinion could alienate rather than attract consumers. For example ...
CLOSE-UP: LIVE ISSUE/PROPOSED EU DISTANCE-SELLING DIRECTIVE; Ad industry lobbies against new EU selling curbs
01 Dec 1995 | by JOHN TYLEE
or not last week s meeting of the environment, public health and consumer protection committee actually ... impossible. DMA chiefs are pinning their hopes on the self-regulatory Telephone Preference Service ... with customers during a single phone call. Although financial services companies would be subject ...
SUPPLEMENT: EUROPEAN BRANDS; Out to relaunch
01 Dec 1995 | by ANNE-MARIE CRAWFORD
recognised the chance to seize on the concept of paging, which, after all, is a service every telecom ... . At the beginning of this year, Motorola tracked public awareness of pagers across 24 countries. In response ...
NEWS: Bean MC and Equinox share pounds 2m launch for Planet Internet venture
24 Nov 1995 | by CLAIRE BEALE
promotions with radio stations and magazines to promote the service in time for Christmas. The bulk ... , said that his company would also be providing a consultancy service to Planet Internet. John O ... -media publications such as the Guardian s On-Line section and.net magazine, but would expand into general interest ...
SUPPLEMENT: APG CREATIVE PLANNING AWARDS; Sponsored by More O’Ferrall Adshel: Multi-Media Campaign
24 Nov 1995
of excellence in customer service. The client s objective was to achieve an unprecedented 1 per cent UK ... of the National Lottery has been a phenomenal success, exceeding all targets: sales, public participation ...
THIS WEEK: Hutchison may turn to Orange
23 Nov 1995 | by SHARON MARSHALL
business as Orange instead of Hutchison. Both the paging and the retail businesses sell services ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
