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ADVERTISING: Do shock ads harm advertisers’ health?

that campaigns out of step with public opinion could alienate rather than attract consumers. For example ...

MARKETING MIX: SOAP BOX; Communication is a deterrent to ugly PR disasters

examples. Commentators within the public relations industry have suggested, with the benefit ... a fundamental misunderstanding of public attitudes. With greater preparation and understanding ... response to potential public relations problems. Speed is absolutely crucial, as many embryonic ...

THIS WEEK: Body Shop joins Shell row with spoiler ad

and if another flashpoint were to arise and public awareness was high then we would use the same methods, said ...

MARKETING TECHNIQUE: IT; Softly, softly does it

Ogier, computer services manager at the Guernsey-based financial services group BDO Reads, turned ... , with details of all the services they have received. The system also provides a basis for identifying opportunities for cross-selling. In a very different market sector - selling computer network services ...

THIS WEEK: STOP PRESS

it is still on course for an early 1996 launch. Lex Automotive Services has appointed Yvonne Mavin ...

SUPPLEMENT: THE REGIONAL PRESS AWARDS 1995; The Press Computer Systems Award: Services

Winner Title: Another woman Agency: Robson Brown Client: Female Investigation Services Creative...Winner Title: Another woman Agency: Robson Brown Client: Female Investigation Services Creative Director: Stuart Robson Art Directors: Rob Spence, Marcus Leigh Copywriters: Marcus Leigh, Rob Spence Typographer: Rob Spence ...

NEWS: CST puts Lego on to computer with new screen-savers idea

Watson, a design and marketing services company. Earlier this year Guinness claimed ...

NEWS: HOTLINE

in 1996. Dragana Hartley, joint deputy managing partner and head of client services at Mellors ...

MOVERS

s Frozen Foods, where he will develop and strengthen the food- service business for Campbell s extensive ... responsibilities will include the management of all hardware and software products. BET Catering Services ... assuming responsibility for the growth of the managed services business with clients including ...

ADVERTISING: BRIEFS

energy trading service, is launching a new poster and press campaign from Cogent. Since last April ... Standards Authority this week. Dr Norman Tutt, executive director of Social Information Services ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.