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M&C Saatchi launches specialist sponsorship unit

19 Dec 1996 | by Staff,

Its first account will be the Benson & Hedges Formula 1 Jordan team. Matthew Patten, former head of client services at Orbit, the Lowe Howard-Spink sponsorship shop, will head the operation. ...

Changing Families in Changing Circumstances

01 Jan 1996 | by Dr Nick Buck & Professor Jonathan Gershuny

Introduction Ever since the sixties the role of the family has been a popular topic of academic analysis and media discussion, occasionally reaching high levels of public consciousness, as with the screening of Cathy Come Home, or the later BBC fly on the wall documentary The Family. It does however ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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