13 Dec 1996
only four agencies wearing a full-service
badge in the UK market. If Lowes has left it a little late ...
manage to run pretty good businesses on the back of
their full-service status. BMP, in particular, is a formidable
competitor to the best of the specialists.
Clearly these agencies and their full-service ...
13 Dec 1996
| by ALASDAIR REID
Lowe Howard-Spink s decision last week to abandon its full-service media
operation leaves only a...Lowe Howard-Spink s decision last week to abandon its full-service media
operation leaves only a handful of agencies able to play that card. So
is the debate about the merits of full service now ...
reports
And then there were... well, four nominally. Full-service agencies in
the top 30, that is ...
13 Dec 1996
prioritisation system for the ambulance service after
a three-way pitch (Campaign, 15 November)....prioritisation system for the ambulance service after
a three-way pitch (Campaign, 15 November).
The campaign will inform the public about the new system, which involves
prioritising calls as they come in to the ambulance service.
Crews will aim to respond to a category of immediately life-threatening calls ...
13 Dec 1996
| by STEFANO HATFIELD
by our very own Sainsbury s) has abandoned its
online shopping service due to lack of consumer interest...Holiday stories. Sorry. In the Quincy area of south Boston, the Shaw s
supermarket chain (owned by our very own Sainsbury s) has abandoned its
online shopping service due to lack of consumer interest. A fascinating
fact from my Patriot Ledger on two levels: first, it had such a service
to abandon ...
13 Dec 1996
| by GORDON MACMILLAN
Financial Times business is under threat following
news that the newspaper is set to call a full-service...The tenure of Delaney Fletcher Bozell and its media arm, 20/20 Media, on
the pounds 1 million Financial Times business is under threat following
news that the newspaper is set to call a full-service review of its
advertising account.
The move comes on the back of job changes at the paper two ...
13 Dec 1996
You know how the Advertising Association is always banging on about the
freedom of commercial speech (yawn) and (yeah, yeah) the right to
advertise?
Well, you could say it has been royally hoist with its own petard.
Its head of public affairs, the highly vocal Jonathan Bullock, has ...
13 Dec 1996
| by GORDON MACMILLAN
for this service is enormous. It is specifically designed for the Web
and the UK and it offers consumers national ...
. This
could, for instance, include an insurance company providing an online
quote service that is linked to the AutoHunter service.
Ian Campbell, ADHunter s project manager, said: We took the view that
we needed ...
13 Dec 1996
| by OUR PARLIAMENTARY CORRESPONDENT
Labour needed
dramatic advertising to capture the public s imagination.
...
13 Dec 1996
| by GORDON MACMILLAN
to the general public,
opinion formers and shareholders alike that BT does a great deal for a
lot ...
13 Dec 1996
| by EMMA HALL
is not irrelevant, but the calibre
of ideas and the best service of our brands must come first. We make ...