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NEWS: Paragon staff establish Orange in-house team

year with the arrival of three staff from its public relations agency Paragon Communications....Mobile telecommunications firm Orange is to take its press office functions in-house early next year with the arrival of three staff from its public relations agency Paragon Communications ... that Orange was continuing its search for a head of public relations and marketing communications to replace ...

NEWS: 1996 Mad cows, fat cats and blue Pepsi

by accountants Binder Hamlyn finds that more than one third of UK marketing services employees receive profit ... Panel gives its sternest warning yet to financial public relations consultancies over the leaking ... and CEO of B-M Europe, says that public relations is too limited a term to describe what the agency now ...

COMMENT: Editorial; A year of taking PR seriously

public relations advice at an early stage. Some of them even acted on it. Even more ...

ANALYSIS: BRAND BUILDING; BT gives its answer to a question of ethics

service. This is a formalisation of Vallance s argument that in a commodity business the only way ... boxes and poor service. But in November this year BT took home the Grand Prix at the IPA Advertising ... of domestic users connected to its services even need worry about its reputation. Has the customer any ...

NEWS: PR takes centre stage in BT’s latest campaign

and the publication of a series of books and tapes. Freud will handle the popular, mass audience , while ...

NEWS: PR EUROPE

services group Lyonnaise des Eaux. Starting this week, she reports to director of corporate ...

NEWS: Baker leaves Midland to return to the C&W roost

Ex-Midland Bank head of public affairs Duncan Baker has resurfaced at his old firm Cable...Ex-Midland Bank head of public affairs Duncan Baker has resurfaced at his old firm Cable ... after less than a year as head of public affairs (PR Week, 21 June 1996). In that role he led a 38-strong team, covering media and government relations, public affairs, internal communications ...

NEWS: BT rival Ionica hires Finsbury to handle UK launch

profitable . A public flotation is clearly an option , although there are no plans at the moment, he added. Nigel Playford, founder and chief executive of Ionica, said public relations would be a ...

NEWS: Major cuts unlikely at BT corporate relations

arrangement, whereby it runs media relations in-house while using a roster of shops for product and services ...

NEWS: PR staff yet to discover the full effect of C&W merger

of duplication in centralised services but stressed that it was too early to say what would happen to PR ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.