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MARKETING FOCUS: Looking back on ’96

procedures and dented public confidence in the service just as Eurostar and Le Shuttle were beginning ... . Eurotunnel The fire in November was a massive blow to the new cross-Channel service, with damages ... and a general breakdown in customer service, plus the revelation that its chief executive Cedric Brown ...

ADVERTISING & PROMOTION: Lookalike ads get a kicking

Fowler. It is the public s take-out that counts more than the intention of the advertisers ... , the ad fell foul of the industry code, which says that public figures may not be used in advertising ... . Both rulings underline the hostile environment for advertisers hoping to sneak a public figure ...

NEWS: Brands go for doorstep delivery

of goods via an Internet site, and Sainsbury s backing the Flanagan home shopping service. Sainsbury s revealed this week it is to launch Fragrances Direct, a service in which consumers can order ...

NEWS: BBG to step up copycat battle

public affairs officer Andrew Fisher said: There is a lot of noise at the moment but until they [the ...

MARKETING MIX: SOAP BOX; Local flavour for a global message is common sense

sort of people they are but what media they consume, what they feel about products or services on offer and what they feel about competitive products and services. This information cannot ...

NEWS: Beck’s stays with Barker and Ralston

is not irrelevant, but the calibre of ideas and the best service of our brands must come first. We make ...

NEWS: STOP PRESS

Where everyone gets star treatment , emphasising the company s commitment to market itself on service ... rival fan. Financial services company Virgin Direct has also come under the regulatory spotlight over ...

NEWS: BRIEFS

corporate sponsorship deal. Ventura s venture The customer service survey in last week s issue was published by customer service management company Ventura, not The Henley Centre ...

NEWS: Virgin team to tackle railways

. However, the company is awaiting the result of its bids for West Coast Main Line and Thameslink services ...

ADVERTISING & PROMOTION: BRIEFS

McCann s PR coup McCann-Erickson Worldwide has acquired public relations company The Weber Group for an undisclosed sum. The Massachusetts-based company was ranked as the 8th largest independent PR firm in the US in 1995, with reported fees of dollars 12.3m pounds 7.9m). Free ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.