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NEWS: Abbott Mead TV spots show BT’s caring side

to the general public, opinion formers and shareholders alike that BT does a great deal for a lot ...

MEDIA: For the record

, will be involved in a range of new-media services designed to help build brands and elicit consumer reaction ... , Hyde Marketing Services, Maher Bird Associates and Yellow M as members. This brings the total number ...

NEWS: STOP PRESS

Where everyone gets star treatment , emphasising the company s commitment to market itself on service ... rival fan. Financial services company Virgin Direct has also come under the regulatory spotlight over ...

NEWS: BRIEFS

corporate sponsorship deal. Ventura s venture The customer service survey in last week s issue was published by customer service management company Ventura, not The Henley Centre ...

NEWS: BT pushes community role

are becoming aware that their public image can influence their bottom line. In its new campaign ...

ANALYSIS: ASA looks to widen its Net

of adverse publicity. This may well deter major advertisers but such threats will be ignored by mavericks ...

INTERACTIVE: CASE STUDY/BT TOUCHPOINT; BT’s talking kiosks provide a direct line to the consumer on the street

services and no more. This is because the kiosks are in public places and, effectively, the time each ... in scale. Touchpoint will give the public a broad, first-hand taste of practical interactivity, offering sport, news, weather, travel and entertainment services provided by leading companies through a ...

INTERACTIVE: BEHIND THE HYPE/INTERACTIVE TV; How operators are vying to complete the interactive loop,

-demand services when it introduces digital satellite broadcasting next year. Murdoch is further ahead ... and boost channel capacity, allowing a new generation of services - from near on-demand channels to pay ... impulse pay-per-view services and trialing cable modems in the North, Doherty asserts. Other ...

NEWS: Customers vote BT as Britain’s strongest brand

BT, which a decade ago was berated by the public for poor service and broken phone boxes, is now...BT, which a decade ago was berated by the public for poor service and broken phone boxes, is now perceived by consumers as the strongest brand in the UK, according to new research undertaken for Marketing. BT comes top in this year s EquiTrend brand equity survey from Total Research, which ...

NEWS: Briefs

Oftel appointment Jim Niblett has been appointed director of services competition and international affairs at Oftel. He takes over from Caroline Varley, who is moving to the International Energy ... . Upwardly mobile Mobile telecoms service provider Martin Dawes Telecommunications has promoted its ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.