13 Dec 1996
| by GORDON MACMILLAN
to the general public,
opinion formers and shareholders alike that BT does a great deal for a
lot ...
13 Dec 1996
, will be involved in
a range of new-media services designed to help build brands and elicit
consumer reaction ...
, Hyde Marketing Services, Maher
Bird Associates and Yellow M as members. This brings the total number ...
12 Dec 1996
Where everyone gets star treatment , emphasising the
company s commitment to market itself on service ...
rival fan. Financial services company Virgin Direct has also come under
the regulatory spotlight over ...
12 Dec 1996
corporate sponsorship deal.
Ventura s venture
The customer service survey in last week s issue was published by
customer service management company Ventura, not The Henley Centre ...
12 Dec 1996
| by JANE BAINBRIDGE
are becoming aware that their
public image can influence their bottom line.
In its new campaign ...
12 Dec 1996
| by SHARON MARSHALL
of adverse publicity. This may well deter major advertisers but such
threats will be ignored by mavericks ...
29 Nov 1996
| by GORDON MACMILLAN
services and no more.
This is because the kiosks are in public places and, effectively, the
time each ...
in
scale.
Touchpoint will give the public a broad, first-hand taste of practical
interactivity, offering sport, news, weather, travel and entertainment
services provided by leading companies through a ...
29 Nov 1996
| by MEG CARTER
-demand services when it
introduces digital satellite broadcasting next year.
Murdoch is further ahead ...
and boost channel capacity,
allowing a new generation of services - from near on-demand channels to
pay ...
impulse pay-per-view services and trialing
cable modems in the North, Doherty asserts.
Other ...
28 Nov 1996
| by KAREN DEMPSEY
BT, which a decade ago was berated by the public for poor service and
broken phone boxes, is now...BT, which a decade ago was berated by the public for poor service and
broken phone boxes, is now perceived by consumers as the strongest brand
in the UK, according to new research undertaken for Marketing.
BT comes top in this year s EquiTrend brand equity survey from Total
Research, which ...
28 Nov 1996
Oftel appointment
Jim Niblett has been appointed director of services competition and
international affairs at Oftel. He takes over from Caroline Varley, who
is moving to the International Energy ...
.
Upwardly mobile
Mobile telecoms service provider Martin Dawes Telecommunications has
promoted its ...