-card technology and will offer consumers savings at a variety of companies, including retailers, a public utility, a telecoms company, an airline and NatWest financial services. The initiative ...
It must be one of the toughest public image and marketing challenges of the decade. Turning around...with the service, he says I think there is danger in changing the name because the British public is so cynical ... It must be one of the toughest public image and marketing challenges of the decade. Turning ... and the public and knows it has to improve its image, having consistently appeared at the bottom ...
McCann s PR coup McCann-Erickson Worldwide has acquired public relations company The Weber Group for an undisclosed sum. The Massachusetts-based company was ranked as the 8th largest independent PR firm in the US in 1995, with reported fees of dollars 12.3m pounds 7.9m). Free ...
Oftel appointment Jim Niblett has been appointed director of services competition and international affairs at Oftel. He takes over from Caroline Varley, who is moving to the International Energy ... . Upwardly mobile Mobile telecoms service provider Martin Dawes Telecommunications has promoted its ...
s external suppliers, including public relations, and is keen to combat growing competition from arch rival ...
to be decided. He reports to client services director Jonathan Simnett. Commenting on the move ...
their families and communities. Online services and the Internet have provided the infrastructure ... Labour committed to using IT to improve education, the accessibility of IT to the public and its usage ... are using more technology in public places: shopping malls 25%; airports 16%; museums and galleries 12 ...
For an agency that counts Wonderbra among its clients, TBWA s latest appearance in Adwatch isn t quite so sexy. Its new campaign for British Gas Services is at number 5, with its pounds 4m ... , British Gas Services, Anglian Water, Wonderbra Key people ...
services, such as CompuServe. These still represent a tiny fraction of the retail trade generated ... is Peapod, a US grocery delivery service. By focusing on fulfilment, Herman says, it is likely to last ...
Epson has appointed DMB Epson was looking for a full-service agency with experience in TV and brand leadership. The campaign consists of one 30-second and one ten-second spot. The 30- second ad uses striking visuals to convey the features a customer looks for in a photo-real image ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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