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M&C Saatchi launches specialist sponsorship unit

Its first account will be the Benson & Hedges Formula 1 Jordan team. Matthew Patten, former head of client services at Orbit, the Lowe Howard-Spink sponsorship shop, will head the operation. ...

M&C Saatchi launches specialist sponsorship unit

Its first account will be the Benson & Hedges Formula 1 Jordan team. Matthew Patten, former head of client services at Orbit, the Lowe Howard-Spink sponsorship shop, will head the operation. ...

MEDIA: Stations seek brand values’

for the hearts and minds of the TV public begins....battle for the hearts and minds of the TV public begins. According to David Liddiment, Granada ... , but will wait to see whether Granada is simply paying lip service to its advertisers, or whether Sands ... s broadcasting brands with its hotel, service station and TV rental franchises. It is too early for him ...

NEWS: Safeway ABC to aid travel offer

that it is setting up a dedicated travel booking service....that it is setting up a dedicated travel booking service. From the new year, holders of Safeway s ABC ... that if customers find the same holiday cheaper Safeway will refund twice the difference. The phone service, run by Page s are launching financial services and Asda is looking at selling gas and electricity ...

NEWS: London Underground has...

confusing for the public. The poster, through Court Burkitt Trainspotting , it features large logos...London Underground has banned a poster using Tube station logos which was thought to be too confusing for the public. The poster, through Court Burkitt Trainspotting , it features large logos for Whiteleys nearest Tube stations, Bayswater and Queensway. London Underground officials who vetoed ...

MEDIA: Telegraph challenges ABC

Finally the bubbling row about discounted and bulk newspaper sales has erupted into public...Finally the bubbling row about discounted and bulk newspaper sales has erupted into public, with the Telegraph Group this week threatening to sue the Audit Bureau of Circulations after the latest ABC figures were published without its titles included. Where The Daily Telegraph and Sunday Telegraph ...

NEWS: McCarten takes on Sainsbury’s customer care

Sainsbury s has removed responsibility for customer services from its retail operation and handed...Sainsbury s has removed responsibility for customer services from its retail operation ... of customer service from the retail division in January. His aim is to enforce Sainsbury s commitment to customers with better service and marketing initiatives. McCarten has chosen his operational ...

NEWS: STOP PRESS

of client services at Orbit, the Lowe Howard-Spink sponsorship shop, will head the operation.

NEWS: NatWest plans card to challenge Goldfish

-card technology and will offer consumers savings at a variety of companies, including retailers, a public utility, a telecoms company, an airline and NatWest financial services. The initiative ...

NEWS: Coopers counts on sharp image

role of marketing communications and public affairs director. The job, which will offer a ... services is becoming increasingly competitive, which is why we need to build a more distinctive image ...

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