Service. Initially, there will be a pounds 350,000 budget to promote three pilot schemes in a ... , Romola Christopherson, director of press and publicity at the Department of Health, said. We ...
of Leo Burnett to its pounds 2 million full-service account....John West is set to return to television advertising after six years following the appointment of Leo Burnett to its pounds 2 million full-service account. Burnetts won the canned-fish brand, which was bought by Heinz in the summer, after a two-way pitch against Bates Dorland, which handles ...
services to its existing client base while aggressively seeking new business next year....Universal McCann has restructured into five separate business units as it seeks to maintain services to its existing client base while aggressively seeking new business next year. The shake-up was orchestrated by Universal s joint managing directors, Fiona Smedley and Chris Shaw, who took over from Trista ...
The difference between the industry s and the public s view of advertising is exposed yet again...The difference between the industry s and the public s view of advertising is exposed yet again by this month s People s Jury. While those in the know wax lyrical about Wieden s marvellously observed ... the public to adland, both were considered preferable to BMP DDB s sumptuous work for Vodafone ...
of Hollywood. It was an ad which whetted the German public s appetite for print advertising again. Scholz ... the German public smiling is Ogilvy s work for the upmarket leisurewear brand, Marco Polo ...
TMD Carat has won the media planning and buying business for the Princes Group as the food and drinks company overhauls its brand strategy. The media account, which Princes claims will be worth pounds 5 million in 1998, was previously handled by J. Walter Thompson Manchester on a full-service ...
rescue service, with around six million members as opposed to the AA s nine million. In an effort to counter this, the RAC relaunched earlier this year as a transport management service with a ...
s reputation for innovation, Asda s price-conscious appeal and Safeway s emphasis on service ... picked up the full-service account after a three-way pitch against Delaney Fletcher Bozell and Waitrose ...
respect them. Our focus will be on people, services and ideas rather than structures. There is also now ...
years worth of insurance, warranty and servicing that comes free with Daewoo cars. Champagne ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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