THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INDUSTRY DEVELOPMENT - MARKETING SERVICES
18 Dec 1997
WINNER
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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FINANCIAL SERVICES
18 Dec 1997
WINNER
PUBLIC RELATIONS: Changing channels - PR companies have been slow to specialise in broadcast media
18 Dec 1997 | by ROBERT GRAY
PR people don t normally miss a trick, so one may conclude that the proliferation and significance of television must be the single most important factor in the PR boom we have seen in the UK. But that would be wrong.
ANALYSIS: Will Toyota overdo New Year? - Toyota has opted to bombard the public over the New Year
18 Dec 1997 | by MATTHEW HOOPER
By the time the festive season is over we can pretty much guarantee two things: one, you ll be reviewing your gym membership due to excess-related guilt syndrome; two, you ll be acutely aware that Toyota has launched its new family saloon - the Avensis.
Editorial: A dramatic year in public relations
12 Dec 1997 | by JILL COOMBER, co-founder of Grant Butle
Most would agree that the most prominent PR success of 1997 was Labour s tightly managed general election campaign. But it hasn t all been plain sailing for the new Government, either in policy or communication terms.
CAMPAIGNS: Verdict a winner for Virgin Net - Public Awareness
12 Dec 1997 | by JENNIFER WHITEHEAD
Anticipating overwhelming demand from the public for information on the verdict in the Louise...Anticipating overwhelming demand from the public for information on the verdict in the Louise Woodward murder trial, Judge Hiller Zobel announced that his decision on the fate of the British au pair would be posted on the internet. This would make US legal history and created huge interest ...
SPONSORSHIP: 999, which sponsorship do you require? - Police vans paid for by breweries have generated criticism but, as Robert Gray reports, private sector funding is reducing the pressure on the emergency services
11 Dec 1997 | by ROBERT GRAY
of the sponsorship deals that have been agreed have been PR-driven; public demonstrations of good corporate ...
in the Adwatch charts, Gail Kemp finds out which companies, brands and ad campaigns were hits with the public
11 Dec 1997 | by GAIL KEMP
with the public. Her highest-scoring Adwatch performance came early in the year with a commercial ...
CAMPAIGN DIARY: Naked ambition lands Paul in bed - in public
05 Dec 1997
, awfully small - for publication. ...
THE APG CREATIVE PLANNING AWARDS 1997: PUBLIC SERVICE/CHARITY/GOVERNMENT CAMPAIGN
28 Nov 1997
challenge was to provide insights to create ads that stimulate anger and so overcome the public ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
