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PUBLIC RELATIONS: Changing channels - PR companies have been slow to specialise in broadcast media

for programmes that few people will watch. Among the services Shandwick will offer is an editorial contact service which will match broadcasters looking for a story or comment with Shandwick clients ... of broadcast services Alan Hardy. But they come and go. We have the specialist knowledge of who ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INDUSTRY DEVELOPMENT - MARKETING SERVICES

WINNER Client: Royal Mail Response Services Agency: OgilvyOne Worldwide ... Client: GB Information Management/Brann WINNER Among the products and services designed ... and press advertising, 63% recalled the service with no prompting, 68% kept the mailing pack, and 86% said ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FINANCIAL SERVICES

-Retirement Services Agency: Millennium Direct Copywriter: Phil Ray Art director: Safa Arbabha ... -time imagery of a ration book was used by NPI In-Retirement Services to promote its extra income plan ...

ANALYSIS: Will Toyota overdo New Year? - Toyota has opted to bombard the public over the New Year

By the time the festive season is over we can pretty much guarantee two things: one, you ll be reviewing your gym membership due to excess-related guilt syndrome; two, you ll be acutely aware that Toyota has launched its new family saloon - the Avensis.

C&W acts on survey calls

Cable & Wireless Communications is to develop interactive digital services and multimedia products

New arrivals to build BIB brand

British Interactive Broadcasting (BIB), the interactive shopping channel service, has strengthened...British Interactive Broadcasting (BIB), the interactive shopping channel service, has ... , Midland Bank and Matsushita, was created to provide a digital platform for interactive TV services ... and travel services. The company hopes to sign up 25 advertisers who will each have the chance ...

Stress free banking at Abbey National

Davies will bring warmth to the impersonal world of financial services....Davies will bring warmth to the impersonal world of financial services. ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: CREATIVITY IN DM - CREATIVE SOLUTIONS

WINNER Client: Royal Mail Response Services Agency: OgilvyOne Worldwide Copywriters: Xanthos Christodoulou, Steve Harrison Art directors: Brian Storey, Bob Anderson ... of publicity resulted. THIRD An embarrassment of riches in graduate employment - more than 1500 ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INDUSTRY DEVELOPMENT - INNOVATION

it in Tesco s home shopping service, deploying telemarketing, catalogue, Internet, CD-ROM and video ... . SECOND Student Survival Service sends monthly food parcels of quality, value-for-money eating ... than pounds 750,000 of free publicity. The idea allowed us to out-think rather than outspend ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGES

.J. Heinz Rob Jones - USP Radio Projects Sharon Worsley - American Express Services Europe ... Sara Howers - Euro Money Publications Jane Bellhouse - Boots Rosemary Dyer - British ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.