18 Dec 1997
| by ROBERT GRAY
for programmes that few people
will watch.
Among the services Shandwick will offer is an editorial contact service
which will match broadcasters looking for a story or comment with
Shandwick clients ...
of broadcast
services Alan Hardy. But they come and go.
We have the specialist knowledge of who ...
18 Dec 1997
WINNER
Client: Royal Mail Response Services
Agency: OgilvyOne Worldwide ...
Client: GB Information Management/Brann
WINNER
Among the products and services designed ...
and press advertising, 63% recalled the service with no prompting,
68% kept the mailing pack, and 86% said ...
18 Dec 1997
-Retirement Services
Agency: Millennium Direct
Copywriter: Phil Ray
Art director: Safa Arbabha ...
-time imagery of a ration book was used by NPI In-Retirement Services
to promote its extra income plan ...
18 Dec 1997
| by MATTHEW HOOPER
By the time the festive season is over we can pretty much guarantee
two things: one, you ll be reviewing your gym membership due to
excess-related guilt syndrome; two, you ll be acutely aware that Toyota
has launched its new family saloon - the Avensis.
18 Dec 1997
| by LISA CAMPBELL
Cable & Wireless Communications is to develop interactive digital
services and multimedia products
18 Dec 1997
| by BY AMANDA LUTCHFORD
British Interactive Broadcasting (BIB), the interactive shopping
channel service, has strengthened...British Interactive Broadcasting (BIB), the interactive shopping
channel service, has ...
, Midland Bank and Matsushita, was
created to provide a digital platform for interactive TV services ...
and travel services.
The company hopes to sign up 25 advertisers who will each have the
chance ...
18 Dec 1997
| by JEREMY BULLMORE
Davies will
bring warmth to the impersonal world of financial services....Davies will
bring warmth to the impersonal world of financial services.
...
18 Dec 1997
WINNER
Client: Royal Mail Response Services
Agency: OgilvyOne Worldwide
Copywriters: Xanthos Christodoulou, Steve Harrison
Art directors: Brian Storey, Bob Anderson ...
of publicity resulted.
THIRD
An embarrassment of riches in graduate employment - more than 1500 ...
18 Dec 1997
it in Tesco s home shopping service, deploying telemarketing,
catalogue, Internet, CD-ROM and video ...
.
SECOND
Student Survival Service sends monthly food parcels of quality,
value-for-money eating ...
than
pounds 750,000 of free publicity. The idea allowed us to out-think
rather than outspend ...
18 Dec 1997
| by FABIENNE TYLER, Chair, DMA Royal Mail A
.J. Heinz
Rob Jones - USP Radio Projects
Sharon Worsley - American Express Services Europe ...
Sara Howers - Euro Money Publications
Jane Bellhouse - Boots
Rosemary Dyer - British ...