CAREERS: Competition - Name that company!
18 Dec 1997 | by JANE BAINBRIDGE
new competitors, who have invested in direct-sell phone-based services, she is relying ...
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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - HIGH VOLUME - CONSUMER DIRECT MAIL
18 Dec 1997
of previous host mailings through public utilities. A regression model was developed for testing ...
CAREERS: Which way up for high fliers? - Last week’s announcement that Bradford & Bingley building society had appointed a marketer as commercial director once more puts this promotion route under the spotlight
18 Dec 1997 | by JANE BAINBRIDGE
director, such as operations, customer service and finance. ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - HIGH VOLUME - BUSINESS DIRECT MAIL
18 Dec 1997
the bank s treasury services dealer team would convert. An 0800 number and a freepost form allowed ... and informed of a customer service quality scheme through a personalised mailing to all staff, from vehicle ...
RAC puts brake on ad strategy
18 Dec 1997 | by PATRICK BARRETT
. The shake-up follows a radical repositioning of the RAC brand as a broad transport management service ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - BUSINESS-TO-BUSINESS TELEMARKETING
18 Dec 1997
vehicles. The main proposition was improved products and services to meet customer needs ...
MEDIA: Dear Saint Rick - many thanks for the radio station
18 Dec 1997 | by RAYMOND SNODDY
who knows almost as much as Richard Branson about getting free publicity for one s own business ...
STOP PRESS
18 Dec 1997 | by DANNY ROGERS
17 million. Mailcom, the UK s largest direct marketing services firm, has acquired its rival ...
MARKETING MIX: HOBBY HORSE - Communications can fall victim to fashionable fads
18 Dec 1997 | by MATTHEW HOOPER
-specialist services on to their offering, and embarking on more name changes and propositions than Manchester United ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - BUSINESS-TO-BUSINESS INSERTS
18 Dec 1997
of the range of support services provided by Sussex Business Link, and stimulate enquiries. The edition ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
