to remove filtersSTOP PRESS
18 Dec 1997 | by DANNY ROGERS
17 million. Mailcom, the UK s largest direct marketing services firm, has acquired its rival ...
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ASH fury at fag ’accessory’ ads
18 Dec 1997 | by DANNY ROGERS
not been vetted by the ASA prior to publication. The ASA has considered the complaint but says ...
Lansdown secures star photographer for new Nikon spot
12 Dec 1997 | by EMMA HALL
The fashion photographer, Alastair Thain, has donated his services free of charge to shoot Nikon...The fashion photographer, Alastair Thain, has donated his services free of charge to shoot Nikon s latest television commercial featuring a 93-year-old pensioner. The film, which was created by Lansdown Conquest, was shot using a camera which takes only still - not moving - pictures. Designed ...
DMB&B hits fashion world with anti-fur ad
12 Dec 1997 | by CLAIRE BEALE
for Animals courts publicity each winter, but has not created a national poster campaign for many years. A ...
TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
05 Dec 1997 | by STEPHEN CARTER, chief executive of J. W
Buyer: Jez Groom Client: Audi Agency: BBJ Media Services Buyer: Sharon Thomson ...
Marketing Technique: Sales Promotion - Choosing & using/Breaking the dress code/Promotional clothing can be highly effective, but there’s more to it than just printing off hundreds of T-shirts with a logo on Robin Cobb looks at the factors t
04 Dec 1997 | by ROBIN COBB
that they will wear in public are likely to have had thought paid to design, and the branding will be subtle. Even ... Foster, senior general manager inflight services, says: We wanted to offer staff uniforms ...
C&A hires boss for ads assault
04 Dec 1997 | by ALI QASSIM
& Associates and media buyer Media Campaign Services, said they were unaware of any imminent plans for review ...
LICENSING: CHARACTERS FOR HIRE - A much-loved band, cartoon character or film star can help give your advertising added mileage But, Jim Davies warns, watch out for the pitfalls involved.
28 Nov 1997 | by JIM DAVIES
. The relevant agencies then have to produce the necessary back-up advertising, alerting the public ... their services? Well, the first thing you need to do is a little research. Find out the name ... the ad proved extremely popular with the public, there was just one small problem - everyone thought ...
PRIVATE VIEW
28 Nov 1997 | by ROONEY CARRUTHERS
with dogs Client: Mike Epsley Brief: Turn the public s passive dislike of hunting into action ...
STOP PRESS
27 Nov 1997 | by DAVID SUMNER SMITH and PATRICK BARRETT
strategic and marketing consultancy Corporate Positioning Services, replaces Bruce Tranter, who stepped...Bupa has appointed Pat Stafford as its new UK marketing director. Stafford, who joins from strategic and marketing consultancy Corporate Positioning Services, replaces Bruce Tranter, who stepped down in October. US agency Wieden s Skol lager has signed up as the official sponsor ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
