19 Dec 1997
| by KAREN YATES
of Leo Burnett to its pounds 2 million
full-service account....John West is set to return to television advertising after six
years following the appointment of Leo Burnett to its pounds 2 million
full-service account.
Burnetts won the canned-fish brand, which was bought by Heinz in the
summer, after a two-way pitch against Bates Dorland, which handles ...
19 Dec 1997
| by JOHN OWEN
The difference between the industry s and the public s view of
advertising is exposed yet again...The difference between the industry s and the public s view of
advertising is exposed yet again by this month s People s Jury. While
those in the know wax lyrical about Wieden s marvellously
observed ...
the public to
adland, both were considered preferable to BMP DDB s sumptuous work for
Vodafone ...
19 Dec 1997
| by ANNA GRIFFITHS
TMD Carat has won the media planning and buying business for the
Princes Group as the food and drinks company overhauls its brand
strategy.
The media account, which Princes claims will be worth pounds 5 million
in 1998, was previously handled by J. Walter Thompson Manchester on a
full-service ...
11 Dec 1997
| by ROBERT GRAY
not be used to fund
core services.
The most controversial of the services sponsorships to date have ...
of the sponsorship deals that have been agreed have been
PR-driven; public demonstrations of good corporate citizenship rather
than cause-related marketing.
Facilities management group Care Services has ...
11 Dec 1997
| by LISA CAMPBELL
and service were poor, and that you
could do better yourself?...When was the last time you sat in a restaurant, muttering angrily
into your polenta that the food and service were poor, and that you
could do better yourself?
Well, now s your chance. TV production company Ricochet is looking for
non-professional cooks and wine buffs, passionate about good ...
11 Dec 1997
| by DANNY ROGERS
blamed adverse publicity for the fall, as well as the sudden
popularity of pre-mixed spirits ...
11 Dec 1997
| by JAMES CURTIS
s
weekly Adwatch survey.
The Bobo ad, promoting the Ringback service, by Abbott Mead Vickers
BBDO ...
05 Dec 1997
| by JOHN TYLEE
appar-ent
improvement in public health.
On the contrary, they say, alcohol consumption ...
total tobacco
ad ban, including publications from outside the EU, the tobacco trade
press and point ...
05 Dec 1997
| by EMMA HALL
.
The ad was written by Steve Wakelam and Johnny Pittard, and directed by
Joe Public through Partizan ...
04 Dec 1997
| by LISA CAMPBELL
-per-view movie service....Drambuie is to be the first advertiser to buy advertising space
around BSkyB s new pay-per-view movie service.
The service, Sky Box Office, launched this week, offering a choice of
four movies a night.
Drambuie will take 60-second spots prior to each of the screenings ...
to remove filters
