19 Dec 1997
| by ALASDAIR REID
and the new service has potential. But I
can see CNBC being encrypted and developed as part of a ...
19 Dec 1997
| by KAREN YATES
of Leo Burnett to its pounds 2 million
full-service account....John West is set to return to television advertising after six
years following the appointment of Leo Burnett to its pounds 2 million
full-service account.
Burnetts won the canned-fish brand, which was bought by Heinz in the
summer, after a two-way pitch against Bates Dorland, which handles ...
19 Dec 1997
| by JOHN OWEN
The difference between the industry s and the public s view of
advertising is exposed yet again...The difference between the industry s and the public s view of
advertising is exposed yet again by this month s People s Jury. While
those in the know wax lyrical about Wieden s marvellously
observed ...
the public to
adland, both were considered preferable to BMP DDB s sumptuous work for
Vodafone ...
19 Dec 1997
| by ALASDAIR REID
MTV Networks Europe is to launch an interactive digital music
television service, M2. Peter Good...MTV Networks Europe is to launch an interactive digital music
television service, M2. Peter Good ...
Restricted
Service Licence during January. City News Radio will broadcast from 5am
to 10am on a frequency which can be received within the Square Mile.
Should the trial be a success, the service will be put ...
19 Dec 1997
| by ELEANOR TRICKETT
, 1010 WINS. To translate this from
mediaspeak, WINS is a rolling news service on a cyclical format, so...You give us 22 minutes. We ll give you the world, is the boast
from the New York radio station, 1010 WINS. To translate this from
mediaspeak, WINS is a rolling news service on a cyclical format, so
every 22 minutes, you ll hear business news, travel, sport and two sets
of headlines. In fact ...
19 Dec 1997
| by ALASDAIR REID
.
He has a knack of developing innovative formats and will continue to
bring to radio a high public ...
buying audience, then you can get it elsewhere.
Bob Wootton, the director of media services ...
19 Dec 1997
| by EMMA HALL
of financial services in the modern world and how
consumers feel about them.
For New Year s Eve, TMD ...
19 Dec 1997
| by MAIRI CLARK
years worth of insurance, warranty and
servicing that comes free with Daewoo cars.
Champagne ...
19 Dec 1997
| by ANNA GRIFFITHS
television.
In the meantime, the measurement of digital TV services will be
undertaken by additional ...
18 Dec 1997
| by ROBERT GRAY
for programmes that few people
will watch.
Among the services Shandwick will offer is an editorial contact service
which will match broadcasters looking for a story or comment with
Shandwick clients ...
of broadcast
services Alan Hardy. But they come and go.
We have the specialist knowledge of who ...