to remove filtersSTOP PRESS
18 Dec 1997 | by DANNY ROGERS
17 million. Mailcom, the UK s largest direct marketing services firm, has acquired its rival ...
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- Digital marketing (19)
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Banks Hoggins and Waitrose link up to raise store’s profile
19 Dec 1997 | by KAREN YATES
s reputation for innovation, Asda s price-conscious appeal and Safeway s emphasis on service ... picked up the full-service account after a three-way pitch against Delaney Fletcher Bozell and Waitrose ...
SPOTLIGHT ON: DIRECT RESPONSE TV - Is ITV set to make great leap forward into direct sales TV? ITV’s direct response line follows a ’transaction TV’ trend, Alasdair Reid finds
12 Dec 1997 | by ALASDAIR REID
it is setting up a service offering a generic telephone number that can be used for all direct response ... of advertisers who could benefit from the ITV service. These are advertisers who want to generate customer ... having and developing their own telephone number. This service probably won t interest them ...
Publicis faces review on pounds 9m Halfords account
12 Dec 1997 | by EMMA HALL
. Publicis started working with Halfords in 1994 when it was appointed to handle the small garage servicing ...
CAMPAIGN DIRECT: VIEWPOINT - Traditional shops will survive by welcoming integrated challenges
05 Dec 1997 | by MICHAEL BIRKIN, president of Diversifie
The last year has seen an unprecedented rush by agency and marketing services groups to broaden...The last year has seen an unprecedented rush by agency and marketing services groups to broaden their range of services. Some of the activities are well thought through, others less so. As a provider of marketing services, the fundamental driving force behind extending your offering should always ...
OPINION: Make Christmas marketing into an all year-round event - Stephen Carter believes retailers and magazine publishers should learn to treat the festive season as a foolproof marketing tool that has relevance for the whole year
05 Dec 1997 | by STEPHEN CARTER, chief executive of J. W
the rest of the year. Themed merchandising, wrapping service, shopping suggestions, etc, are all ...
CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)
05 Dec 1997 | by GRAHAM KING, creative director at Marke
detailing BA services out of Scotland, Northern England and Europe, plus a supporting item ...
Media: MSc gets the Co-op
04 Dec 1997 | by RAYMOND SNODDY
the planning and buying for Wesleyan Financial Services....MSc, the media planning joint venture set up recently by New PHD and Partners BDDH, has picked up the pounds 10m media planning business for the Co-operative Wholesale Society. MSc was recently awarded the planning and buying for Wesleyan Financial Services. ...
Co-op adds four to stores team
04 Dec 1997 | by QUENTIN BELL
services for customers. Farooq Durrani and Richard Esau join as marketing managers for the Co ...
C&A hires boss for ads assault
04 Dec 1997 | by ALI QASSIM
& Associates and media buyer Media Campaign Services, said they were unaware of any imminent plans for review ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
