to remove filtersMGM to fund Nigel Allmond start-up
19 Dec 1997 | by ELEANOR TRICKETT
respect them. Our focus will be on people, services and ideas rather than structures. There is also now ...
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Mellors Reay lands task for health service advice line
19 Dec 1997 | by OUR PARLIAMENTARY CORRESPONDENT
Service. Initially, there will be a pounds 350,000 budget to promote three pilot schemes in a ... , Romola Christopherson, director of press and publicity at the Department of Health, said. We ...
C&W acts on survey calls
18 Dec 1997 | by LISA CAMPBELL
Cable & Wireless Communications is to develop interactive digital services and multimedia products
CAMPAIGN INTERACTIVE: CASE STUDY/IBM. Why IBM chose traditional media to promote the benefits of e-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience
12 Dec 1997 | by MAIRI CLARK
going to educate the public. O It s a very simple piece of design. Whereas the concept of e ... newspapers and Internet service providers. The banners, however, only forward the user through ... they know and service their needs properly. ...
NBC and Dow Jones venture to establish global media force
12 Dec 1997 | by KAREN YATES
will merge to form a single business television channel, CNBC, which will be matched by a similar service ... , distribution and administrative services for the venture. An international sales team will be headed by Stephen Harvey, currently the advertising sales director of Dow Jones International Marketing Services ...
BT’s Bobo rang most bells in ’97 Adwatch survey
11 Dec 1997 | by JAMES CURTIS
s weekly Adwatch survey. The Bobo ad, promoting the Ringback service, by Abbott Mead Vickers BBDO ...
MARKETING MIX: PROFILE: Screen-fighting man - Larry Sparks marketing director Eidos Interactive
11 Dec 1997 | by LISA CAMPBELL
. He has a knack of providing the game-playing public with what they want. While at US ... , which received overwhelmingly bad publicity because of its violent nature. I think of myself as a ...
ITV set to bolster direct response
05 Dec 1997 | by CLAIRE BEALE
. According to Caroline Hunt, the head of client services at Carlton UK Sales and a driving force behind ...
TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
05 Dec 1997 | by STEPHEN CARTER, chief executive of J. W
Buyer: Jez Groom Client: Audi Agency: BBJ Media Services Buyer: Sharon Thomson ...
CAMPAIGN DIRECT: ON THE RECORD - How does Equity, Orange’s customer loyalty drive, set it apart from competitors? Eleanor Trickett finds out
05 Dec 1997 | by ELEANOR TRICKETT
marketing. Based on our tests, and looking at loyalty programmes offered by other service providers, we ve ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
