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television. In the meantime, the measurement of digital TV services will be undertaken by additional ...

CAMPAIGN INTERACTIVE: CASE STUDY/IBM. Why IBM chose traditional media to promote the benefits of e-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience

going to educate the public. O It s a very simple piece of design. Whereas the concept of e ... newspapers and Internet service providers. The banners, however, only forward the user through ... they know and service their needs properly. ...

NBC and Dow Jones venture to establish global media force

will merge to form a single business television channel, CNBC, which will be matched by a similar service ... , distribution and administrative services for the venture. An international sales team will be headed by Stephen Harvey, currently the advertising sales director of Dow Jones International Marketing Services ...

MARKETING MIX: PROFILE: Screen-fighting man - Larry Sparks marketing director Eidos Interactive

. He has a knack of providing the game-playing public with what they want. While at US ... , which received overwhelmingly bad publicity because of its violent nature. I think of myself as a ...

Transco gives pounds 3m TV, press and radio account to TMB

service availability. A Transco representative said: We are trying to reach as large an audience ... emergency service. ...

Royal Mail sets sights on e-mail

Royal Mail is to link up with Microsoft to provide an added-value e-mail service in a bid to fight...Royal Mail is to link up with Microsoft to provide an added-value e-mail service in a bid to fight back against the competing technology. Just last year, the government-owned service insisted that it did not fear the rise of e-mail and would not offer e-mail services. However, Royal ...

London Electricity

marketing by CMB. As part of the campaign, public relations agency Countrywide Porter Novelli created a...and direct marketing by CMB. As part of the campaign, public relations agency Countrywide Porter Novelli ...

Sega in talks for a police link-up

Sega is looking to advertise its latest PC racing game on the side of the nation s police cars. The firm is in talks with several constabularies about a deal which would see branding for the Sega Rally MMX on police vehicles. If successful, Sega may link up with other services as part of a major ...

PRIVATE VIEW

returned, volunteers were harder to find and compulsory service was introduced. Which made people who ...

Goldfish offers shopping guides

The British Gas-owned Goldfish brand has extended its operations beyond financial services...The British Gas-owned Goldfish brand has extended its operations beyond financial services for the first time, with the launch next year of a range of printed guides to buying consumer durables. The initiative, which is to be backed by a pounds 6.5m advertising and direct mail campaign through TBWA Simons ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.