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Mellors Reay lands task for health service advice line

19 Dec 1997 | by OUR PARLIAMENTARY CORRESPONDENT

Service. Initially, there will be a pounds 350,000 budget to promote three pilot schemes in a ... , Romola Christopherson, director of press and publicity at the Department of Health, said. We ...

Can NBC and Dow Jones offer a top business news service? It may be well resourced

19 Dec 1997 | by ALASDAIR REID

and the new service has potential. But I can see CNBC being encrypted and developed as part of a ...

CCHM restructures operation in bid to target more clients

19 Dec 1997 | by RICHARD COOK

The financial services agency, Camp Chipperfield Hill Murray, is relaunching to target the entire...The financial services agency, Camp Chipperfield Hill Murray, is relaunching to target the entire services sector. The agency, which was formed as Hill Murray in 1984, renamed itself as CCHM in May and appointed Lucian Camp, the creative director of DMB s financial services background ...

Leo Burnett beats Dorland to pounds 2m John West account

19 Dec 1997 | by KAREN YATES

of Leo Burnett to its pounds 2 million full-service account....John West is set to return to television advertising after six years following the appointment of Leo Burnett to its pounds 2 million full-service account. Burnetts won the canned-fish brand, which was bought by Heinz in the summer, after a two-way pitch against Bates Dorland, which handles ...

Universal restructures for expansion

19 Dec 1997 | by ANNA GRIFFITHS

services to its existing client base while aggressively seeking new business next year....Universal McCann has restructured into five separate business units as it seeks to maintain services to its existing client base while aggressively seeking new business next year. The shake-up was orchestrated by Universal s joint managing directors, Fiona Smedley and Chris Shaw, who took over from Trista ...

The People’s Jury: Viewers thirst for polar bears - Coca-Cola’s cute animals proved appealing to, well, everybody

19 Dec 1997 | by JOHN OWEN

The difference between the industry s and the public s view of advertising is exposed yet again...The difference between the industry s and the public s view of advertising is exposed yet again by this month s People s Jury. While those in the know wax lyrical about Wieden s marvellously observed ... the public to adland, both were considered preferable to BMP DDB s sumptuous work for Vodafone ...

FOR THE RECORD

19 Dec 1997 | by ALASDAIR REID

MTV Networks Europe is to launch an interactive digital music television service, M2. Peter Good...MTV Networks Europe is to launch an interactive digital music television service, M2. Peter Good ... Restricted Service Licence during January. City News Radio will broadcast from 5am to 10am on a frequency which can be received within the Square Mile. Should the trial be a success, the service will be put ...

INTERNATIONAL: MEDIUM OF THE MONTH - News, business, travel, sport ... in 22 minutes. Eleanor Trickett tries to keep up with 1010 WINS

19 Dec 1997 | by ELEANOR TRICKETT

, 1010 WINS. To translate this from mediaspeak, WINS is a rolling news service on a cyclical format, so...You give us 22 minutes. We ll give you the world, is the boast from the New York radio station, 1010 WINS. To translate this from mediaspeak, WINS is a rolling news service on a cyclical format, so every 22 minutes, you ll hear business news, travel, sport and two sets of headlines. In fact ...

INTERNATIONAL: Maverick to mainstream - how Fox helped Murdoch shake up the US TV establishment - Alasdair Reid reports on another Rupert Murdoch success as Fox makes rapid progress in America

19 Dec 1997 | by ALASDAIR REID

in Murdoch s recent vitriolic and very public feud with Ted Turner. If Fox News is to succeed, it must do ... and the Internet. It is billed as the news service for the 21st century and is being rolled out across ...

Forum: Will advertisers lose out in the Ginger revolution? - Will Chris Evans as media owner be a good thing for Virgin, commercial radio and media as a whole? Is he a dangerously loose cannon or a very smart cookie? Is he a player, a manager, or both? Do

19 Dec 1997 | by ALASDAIR REID

. He has a knack of developing innovative formats and will continue to bring to radio a high public ... buying audience, then you can get it elsewhere. Bob Wootton, the director of media services ...

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