13 Nov 1998
| by CLAIRE SPENCER, director of planning at
for the service provided) and coverage and OTS
(opportunities to see) comparisons. And, if the client wants ...
13 Nov 1998
| by JON COPE, press and PR officer for the
. But in
publicity terms it s mighty effective. Good value too: for the price of
a couple of newspaper ads, Help ...
06 Nov 1998
| by CHRIS GENASI
that could offend
sections of the public. Bright eyed marketers and creative ad types may ...
30 Oct 1998
| by SOPHIE BARKER
McDonald s and Procter and Gamble,
has appointed former Conservative MP Ian Twinn as its first public...public
affairs director.
Twinn started his job this week and will be in charge of promoting ...
lobbying and media relations.
ISBA s public affairs function was previously handled by its director ...
30 Oct 1998
| by MICHAEL LEAPMAN
basis. The first stage of the work will include
polling the public and opinion formers and the project...basis. The first stage of the work will include
polling the public and opinion formers and the project ...
30 Oct 1998
| by STEPHANIE FRANCE
the country, based on
employment service districts. Each unit of delivery is comprised of
personal ...
to the music industry as we have to
construction, health service or engineering industries - working ...
16 Oct 1998
| by HARRIOT LANE FOX
. They re providing clients with a variety of marketing
communications services. Free-standing firms in these disciplines are
now being serviced by the AAAA due to their ownership by current
members. But the previous ...
-old
Association of PR Firms which now boasts 58 members. Its focus will
remain on representing and servicing ...
18 Sep 1998
| by IAN DARBY
such as the public sector. Just four out of ten make use of AVEs when
assessing the effectiveness of PR campaigns. In the public sector half
those questioned used AVEs and in the financial sector six out of ten
use AVEs ...
18 Sep 1998
| by MAGGIE BROWN
-line DAT bases, ready for local
teletext services via digital cable.
The indications are that real ...
is to develop electronic services outwards, from strong regional
papers, rather than starting from scratch.
...
21 Aug 1998
| by SOPHIE BARKER
PARIS: France s Government information service, the Service
d Information du Gouvernement...PARIS: France s Government information service, the Service
d Information du Gouvernement ...
.
The service is looking for PR and advertising services and expects PR
agencies to pitch jointly ...
.
Bernard Candiard, director of the information service, said: The
European elections are one of the most ...