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COMMENT PLATFORM: Measuring the precise value of public relations - PR practitioners should

for the service provided) and coverage and OTS (opportunities to see) comparisons. And, if the client wants ...

CAMPAIGNS: Judge and Jury - Ad campaign shows the price of ignoring the elderly in winter

. But in publicity terms it s mighty effective. Good value too: for the price of a couple of newspaper ads, Help ...

Platform: Tempering ad pizazz with PR discernment - Issues-led advertising co-ordinated with sensitive PR can add emotional appeal to a brand, says Chris Genasi

that could offend sections of the public. Bright eyed marketers and creative ad types may ...

Twinn takes charge of public affairs at ISBA

McDonald s and Procter and Gamble, has appointed former Conservative MP Ian Twinn as its first public...public affairs director. Twinn started his job this week and will be in charge of promoting ... lobbying and media relations. ISBA s public affairs function was previously handled by its director ...

BORDER LINES: PARIS: Rowland launches Space Agency PR

basis. The first stage of the work will include polling the public and opinion formers and the project...basis. The first stage of the work will include polling the public and opinion formers and the project ...

Dealing out the right cards - Minister for Employment with responsibility for the New Deal, Andrew Smith talks to Stephanie France about the possible PR pitfalls involved in a compulsory scheme to take young people off the dole and into work

the country, based on employment service districts. Each unit of delivery is comprised of personal ... to the music industry as we have to construction, health service or engineering industries - working ...

INTERNATIONAL: AAAA opens doors to independent PR firms

. They re providing clients with a variety of marketing communications services. Free-standing firms in these disciplines are now being serviced by the AAAA due to their ownership by current members. But the previous ... -old Association of PR Firms which now boasts 58 members. Its focus will remain on representing and servicing ...

Pharmaceutical sector favours deeper analysis

such as the public sector. Just four out of ten make use of AVEs when assessing the effectiveness of PR campaigns. In the public sector half those questioned used AVEs and in the financial sector six out of ten use AVEs ...

MEDIA: Regional papers fare well in a fragmented industry

-line DAT bases, ready for local teletext services via digital cable. The indications are that real ... is to develop electronic services outwards, from strong regional papers, rather than starting from scratch. ...

INTERNATIONAL: France turns to PR in bid to boost election turnout

PARIS: France s Government information service, the Service d Information du Gouvernement...PARIS: France s Government information service, the Service d Information du Gouvernement ... . The service is looking for PR and advertising services and expects PR agencies to pitch jointly ... . Bernard Candiard, director of the information service, said: The European elections are one of the most ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.