19 Dec 1998
| by ANNE-MARIE CRAWFORD
Asian people living in the UK with a
campaign focusing on its range of money-transfer services....Asian people living in the UK with a
campaign focusing on its range of money-transfer services ...
in several Asian
languages run by a Thomas Cook call centre, which will provide details
of services ...
titles.
MoneyGram s service allows money to be wired to, and collected from, any
one of Thomas ...
19 Dec 1998
| by LISA CAMPBELL
this week gave us its vision of where it
wants the 300-year-old service to go. Unfortunately that vision...this week gave us its vision of where it
wants the 300-year-old service to go. Unfortunately that vision is
somewhat short-sighted.
The government knows that like all of the public service structures,
from ...
service.
There are certainly some positive measures in the review. The Post
Office will be given ...
19 Dec 1998
| by LISA CAMPBELL
complaints from the Church and members of
the public....Whitbread Beer Company has pulled its controversial nativity scene
poster for Heineken following complaints from the Church and members of
the public.
At the same time, the marketer responsible for the advertising, Phil
Rumbol, has been appointed to a new role within the company, handling
sponsorship and PR ...
19 Dec 1998
| by STEVE BELL
America Online, one of the UK s largest internet service providers,
is to become the first web...America Online, one of the UK s largest internet service providers,
is to become the first web firm to market its service specifically on
the basis that it protects children from pornography on the
internet.
A TV ad by Mortimer Whittaker O Sullivan will focus on the safety issues
surrounding ...
19 Dec 1998
| by STEVE BELL
BT, the BBC and Marks s strongest
indigenous brands in a worldwide study by marketing services...BT, the BBC and Marks s strongest
indigenous brands in a worldwide study by marketing services giant
WPP.
The survey, part of a project called Brandz, reveals that all three
appear in the top ten UK brands in terms of brand bonding .
The remaining seven places, with the exception ...
19 Dec 1998
| by DRAYTON BIRD
are perfect, its service is faultless,
and what s more, its staff think the same....Here s a poser for you. The boss of a second-rate firm tells you
its customers think its products are perfect, its service is faultless,
and what s more, its staff think the same.
Rather than argue, you commission research. This shows people think the
products are tatty, the service ...
19 Dec 1998
| by LISA CAMPBELL
The Central Office of Information is conducting a statutory review
of its pounds 3m centralised outdoor media buying business, held by
Concord.
It has invited Portland, Poster Publicity, Posterscope, IPM and the
incumbent to pitch.
Pitches will begin on January 11, with a decision ...
19 Dec 1998
| by LISA CAMPBELL
created highly acclaimed public
information ads for the Department of Transport.
...
19 Dec 1998
| by LISA CAMPBELL
to launch new products and services.
It is currently testing a service allowing customers in Sydney ...
19 Dec 1998
| by ANNE-MARIE CRAWFORD
developed
a campaign called Share a Thought to increase brand and service
recognition ...
.
In the new year, Nortel posters will run on the Heathrow Express train
service between Heathrow ...
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