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FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

services company, b2, that went live in mid-May. Telephone staff were selected for their communication ... an exceptional level of service to customers, says Calcom client services director, Matthew Taylor ... and introduce additional services such as international coverage. The calls have significantly reduced ...

Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign

own communications team of four at the tournament, led by director of public affairs David Davies ...

STOP PRESS: Franklin Mint hires Ludgate for Diana work

Ludgate Public Affairs has been appointed by the Franklin Mint to handle PR following a US lawsuit...Ludgate Public Affairs has been appointed by the Franklin Mint to handle PR following a US lawsuit filed by the Diana, Princess of Wales Memorial Fund in an attempt to prevent Franklin from selling its Diana tribute plates and dolls. ...

CAMPAIGNS: Selling the idea of Sitting Ducks - Product Promotion

-by-ball cricket commentary. As this is the only on-line information service to access the closed networks ... . As Cityscreen is a text based service it seems certain that many of the current discreet negotiations ...

CAMPAIGNS: PRODUCT LAUNCH - Taking the thrill out of road kill

grip on information flows. The flurry of publicity made it vital that messages from Bite, SCi ... publicity, he said. I was not aware of a huge PR hype, yet the media coverage was still good. ...

CAMPAIGNS - Drivers given star treatment - Financial Services

with the nationals, receiving coverage in publications from the Sun to the Daily Telegraph. It was also covered ...

Editorial: Business leaders in the spotlight

was public relations....was public relations. His gut instinct about the role of business leaders has a curious symmetry ... . When Gerald Ratner bad mouthed his own products in a public speech, the fortunes of his company ... they would be more likely to buy a Virgin product or service because of his reputation. To most ...

nebulous in the service they provide if they want to gain client confidence, says David Michie

Try this projection exercise. You are in a dressing room casting your eye across a wardrobe containing the many metaphorical garments symbolising the wondrous diversity of our industry.

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

any new initiatives, the whole range of a potential partner s products and service provisions ... : The public are not stupid, companies may be pleasantly surprised by the reaction to a challenging cause ... -pack promotion. In return for six pack tokens and pounds 4.99, the public could send off for a limited ...

CAMPAIGNS: Carling’s bid to be football crazy - Sponsorship

service, announcing embargoed dates for the release of the results. The media was directed to Paragon ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.