19 Dec 1998
| by STEVE BELL
Martin Dawes Telecommunications, Europe s largest mobile service
provider, is launching the UK...Martin Dawes Telecommunications, Europe s largest mobile service
provider, is launching the UK ...
unified messaging service
which will give customers access to e-mail messages without having to
use a ...
director, Sean Gardner, a former
marketer at rival Orange.
The cost of the service ...
19 Dec 1998
| by IAN DARBY
of the UK s largest - for insurance
services, banking, pensions and mortgage products....Prudential has appointed WWAV Rapp Collins to handle its pounds 23m
direct marketing account - one of the UK s largest - for insurance
services, banking, pensions and mortgage products.
The UK s largest insurer, which has faced controversy over pensions
mis-selling, stirred the financial ...
19 Dec 1998
| by DANNY ROGERS
. To do so, the Air Miles
database will need to be integrated to BA s online booking service.
Air ...
18 Dec 1998
| by JOHN OWEN
Rapier has walked away with the gold award at the 18th annual
Direct Marketing Association/Royal Mail Awards, for its direct response
TV campaign for Cable s telephone
service, also won the DRTV category for Best Use of DM Media.
Factors contributing to the win included a response rate that far ...
18 Dec 1998
| by ELEANOR TRICKETT
cent use Cellnet through
an independent service provider.
Cellnet has recently been running a high-profile campaign for its U
service, a pre-paid account. Above-the-line work is handled by Abbott ...
17 Dec 1998
| by DANNY ROGERS
head of marketing for the firm s
burgeoning European Food Service division....head of marketing for the firm s
burgeoning European Food Service division.
The new role, which he takes up in January 1999, will see him reporting
to Heinz s European Food Service managing ...
Fisher Group as its UK director of Food Service.
Four years ago, as head of UK grocery marketing ...
17 Dec 1998
| by DANNY ROGERS
operations to win more business from
financial services clients. The move follows two recent wins - a pounds...Publicis has merged its below-the-line financial arm Publicis
Financial into its mainstream operations to win more business from
financial services clients. The move follows two recent wins - a pounds
10m account with UBS and a pounds 7m account for the launch of
Commercial General Union.
...
17 Dec 1998
| by DANNY ROGERS
.
Ogilvy world s
first personalised remote shopping service . The hand-held device allows
customers ...
17 Dec 1998
| by LISA CAMPBELL
usage changes to develop more relevant products and services.
The agency will work alongside US ...
14 Dec 1998
- Juno Online Services has awarded its 20 million integrated marketing account to DDB Needham, New...- Juno Online Services has awarded its 20 million integrated marketing account to DDB Needham, New York, following a three-month review.
The review began with more than ten advertising agencies in September and was narrowed down to four in early November. Competing agencies were not named. The business ...