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NEW MEDIA: Lever builds net links

activity outside the Persil site. At group level Unilever has an agreement with service provider ...

LIVE ISSUE/DENTSU: Dentsu and Burnett appear to be a perfect match They could both gain from a merger. So why are they waiting, Karen Yates asks?

it made public the news that Dentsu s president, Yutaka Narita, had been in top-secret talks ... that it doesn t have to face the rigmarole of going public - or the post-listing scrutiny. It wants a benign ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

picture, showing an ongoing collapse of public support for biotechnology and GM foods. BAT ... ? Passengers on Virgin trains might agree. Late services and a bizarre class seating policy resulted ... grumbling from politicians and complaints from the public, the Independent Television Commission accepted ...

to the public

Once, only doctors, lawyers and preachers had ethical obligations. But Shell s public ... . There are also risks in taking a high-profile public stance. Critics and the media are relentless ... greater. You are likely to attract more criticism if you have only paid lip service and the code ...

Going green: Corporates are bowing to public opinion and greening up their acts

on products, packaging labels, literature, technical bulletins, advertising and publicity ... ,000 is the flagship publication for Forum for the Future and is funded by subscriptions, advertising, charitable ...

DIRECT NEWS: Wesleyan appoints Brann to help MSS raise brand profile

The UK s biggest provider of insurance and financial services to doctors and dentists, the Medical...The UK s biggest provider of insurance and financial services to doctors and dentists, the Medical Sickness Society, will begin a major branding exercise for the first time next year, following its appointment of the through-the-line agency, Brann London. Brann will organise direct mail ...

THIS WEEK’S BIG QUESTION: Should you sponsor Christmas?

generated over pounds 500,000 worth of free publicity for the brand. And that is what we are briefed ...

Dentsu to acquire holding in Burnett

function. Conscious that it has to expand to maintain competitiveness, Burnett spun off its media service ...

BIC names TBWA International to global account

service the account out of TBWA Chiat/Day and TBWA BDDP, Paris, both of which took part in the pitch. ...

BIC names TBWA International to global account

service the account out of TBWA Chiat/Day and TBWA BDDP, Paris, both of which took part in the pitch. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.