to remove filtersCAMPAIGNS: Local Government PR - Dundee builds on biotechnology
04 Dec 1998 | by NICOLA TYRRELL
seminars, events and publications, as well as an ongoing media relations campaign over the next two years ...
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FOCUS: HEALTHCARE PR - ’Lifestyle’ drugs seek a PR remedy. The Viagra debate has clearly shown why non-NHS medicines need good PR if they are to compete with prescribed brands. Robert Gray reports
04 Dec 1998 | by ROBERT GRAY
increasingly to be a fact of life. Pfizer public affairs director Miranda Kavanagh thinks ... to prescribing medicines it would be honest to concede so in public, she argues. The first thing ... . All of this is happening at a time of transition. Shire Hall Communications director of NHS Services ...
of the overwhelming public opinion in favour of banning animal experimentation, last week’s ban on using animals
27 Nov 1998 | by MARK CHATAWAY
-engineered products and in the defence industry has soared. Public opinion is overwhelmingly against non ... and the cosmetics produced being sold in the UK. Public opinion would have supported far more radical change: a ...
THIS WEEK’S BIG QUESTION: Could the PR for genetically modified (GM) food have been handled better? - Last week Greenpeace leaked a Monsanto report criticising the UK introduction of GM food
27 Nov 1998 | by NICOLA TYRRELL
- GREENPEACE Monsanto s own internal documents, leaked to Greenpeace, reveal a collapse of public ... greater public debate over GM foods. Monsanto s initial advertising campaign was misleading. Monsanto s report found holes in its campaign and confirms the public s lack of faith in the current system ...
INTERNATIONAL: Frohmann aims for global unity for HMR
06 Nov 1998 | by SIMON ELLERY
was head of editorial services and government affairs for two years. He previously worked for German ...
Judge and Jury: Media relations could have got better treatment for shyness drug - Before launching the shyness drug Seroxat, SmithKline Beecham should have paid more attention to planning media relations says Paul Blackburn, managing director of Ketchum
16 Oct 1998 | by PAUL BLACKBURN
for the public and doctors alike. ...
What The Papers Say: Viagra fails to get economic message across
25 Sep 1998 | by ROBERT GRAY
budgets doubling the NHS bill to pounds 1 billion. In this public price haggle, Viagra s 70 per cent ...
Burnand to bioindustry body public affairs role
18 Sep 1998 | by SOPHIE BARKER
companies, has appointed its first public affairs director, Aisling Burnand....The Bioindustry Association, the trade body for small and medium-sized biological sciences companies, has appointed its first public affairs director, Aisling Burnand. Before joining the association, Burnand was business group director at the Rowland Company, working on the agency s corporate ...
Pharmaceutical sector favours deeper analysis
18 Sep 1998 | by IAN DARBY
such as the public sector. Just four out of ten make use of AVEs when assessing the effectiveness of PR campaigns. In the public sector half those questioned used AVEs and in the financial sector six out of ten use AVEs ...
Boots puts its public affairs up for tender
21 Aug 1998 | by SOPHIE BARKER
The Boots Company is reviewing its public affairs account which has been held by GJW for the past...The Boots Company is reviewing its public affairs account which has been held by GJW ... agencies to pitch for the account, including Westminster Strategy, Bell Pottinger Public Affairs ... . The seven agencies invited to pitch will present to Wakeling, group public affairs manager Peter Gibson ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
