to remove filtersSTOP PRESS
03 Dec 1998 | by ANNE-MARIE CRAWFORD
, responsible for commercial services and the BBC. It has also recommended that there be no decision ...
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STOP PRESS
17 Dec 1998 | by DANNY ROGERS
. Ogilvy world s first personalised remote shopping service . The hand-held device allows customers ...
Levi’s launches global ads to promote Aids awareness
27 Nov 1998 | by ELEANOR TRICKETT
Levi Strauss is launching what it claims is the first global public service campaign next week...Levi Strauss is launching what it claims is the first global public service campaign next week, with a series of four short films to mark World Aids Day on 1 December. The animated films, which feature the adventures of a condom, were made by TBWA/Chiat Day in San Francisco using funding ...
APL and Initiative net Timberland account
13 Nov 1998 | by HARRIET GREEN
. The account was previously at New PHD. Mark Cadman, APL s client services director, said: Timberland ...
CAMPAIGN INTERACTIVE: PRIVATE SURF WITH ROSS SLEIGHT
30 Oct 1998 | by ROSS SLEIGHT, a director of BMP InterAc
truly beautifully designed site and its content does explain this new financial service offering ...
REVIEW: Marketing and advertising news in the week’s press
23 Oct 1998 | by HARRIET GREEN
an internet access service in partnership with the Internet Technology Group. It will target dance music enthusiasts and allow them to download and buy music from the Ministry s website. The service, which ... the industry s cheapest pre-pay mobile phone service with a pounds 3.5 million press campaign through Abbott ...
Playtex appoints PR
01 Oct 1998 | by DANNY ROGERS
Playtex has appointed Ketchum Life to handle its UK public relations activity. The appointment...Playtex has appointed Ketchum Life to handle its UK public relations activity. The appointment follows a competitive pitch between three agencies. The brief was to develop a PR campaign that raised the profile of Playtex among the target audience, and a brand re-evaluation with specific ...
EDITORIAL: Public dispassion signals end of an affair with Virgin
17 Sep 1998
Richard Branson s love affair with the UK public may be coming to an end. There is growing...Richard Branson s love affair with the UK public may be coming to an end. There is growing ... , and offer great service and a quality product. Which brings us on to consistency. Virgin Trains should have worked. The railways have been crying out for better service and improved ...
Branson fails to win public over to Virgin brands
17 Sep 1998 | by JAMES CURTIS
in product-related PR stunts. Public enthusiasm for the Virgin name is also waning, with 71 ... , with 67% voicing approval. And surprisingly, given the bad publicity, 61% of people still say ...
MARKETING FOCUS: Virgin a brand too far? - Suddenly, Virgin’s brand seems more vulnerable and Richard Branson’s touch less sure. Roger Cowe inspects the damage
17 Sep 1998 | by ROGER COWE
. Virgin vodka has effectively been withdrawn from public sale. Cola continues to struggle to make a ... official profit warnings from the two public companies associated with the Virgin empire: the Virgin ... overnight and the grim publicity about the trains threaten a contagion which could undermine the value ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
