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America Online

America Online, one of the UK s largest internet service providers, is to become the first web...America Online, one of the UK s largest internet service providers, is to become the first web firm to market its service specifically on the basis that it protects children from pornography on the internet. A TV ad by Mortimer Whittaker O Sullivan will focus on the safety issues surrounding ...

MEDIA: BBC’s confusion shows in its own mission message

indeed account for itself in public. Anyway, Chris Smith had asked it to produce a statement of its ... . What do you make of this? We aim to be guided by our public purposes. Only aim? Surely to be guided by its public purposes is a sine qua non for the Corporation. Given that it is inconceivable ...

MEDIA: ITV calls for BBC probe

. Hill added: As competition intensifies with the launch of digital services, it is increasingly ... , it believes commercial services funded by advertising, sponsorship or subscription lead to a single ... and trusted broadcaster and programme maker, seeking to satisfy all our audiences in the UK with services ...

Adwatch of the year: As the year draws to a close Gail Kemp presents 1998’s winners and losers in Adwatch, the superleague for TV commercials, compiled for Marketing by NOP

Vickers BBDO s 1998 consumer objective was twofold: to stress BT s service provision by showing people ... with the public and the industry alike. Coca-Cola Coca-Cola continues to use three main agencies ... on stressing its service provision and the range of channels it provides. Fairy Nanette Newman ...

MEDIA CASE STUDY: HOMEBASE

The Brief Homebase has a 12.3% share of the home improvements market, a sector which is dominated by B shelves. Homebase decided it wanted to harness the appeal of these titles. Endorsement by homestyle magazines is a very important part of any DIY store s public relations. The message ...

ADWATCH: The weekly analysis of advertisement recall in association with Yellow Pages

-Cola Edge Creative/Universal McCann 57 13 (-) VW Polo BMP DDB/BBJ Media Services ... Wireless Joshua/BBJ Media Services 50 18 (-) Somerfield RPM3/The ...

MEDIA: London Electricity TV debut

of LWT s weekend bulletins. It hopes that viewers will identify a direct link between its services ...

CAREERS: Competition - Name that company!

. In June, Granada agreed to run the company s food service operations for the 90-store retail chain ...

ADWATCH: Ambrosia’s ride to success - Ambrosia has based its latest irreverent advertising campaign for Creamed Rice firmly on regional stereotypes, writes Robert McLuhan

, says Clark. However, it picked up some unintended publicity by irritating local politicians ...

AGENDA: Conran sharpens customer focus - Sir Terence Conran’s growing restaurant portfolio has hired a marketer just as some believe the UK economy is to slow further. Danny Rogers reports

relied on public relations to raise awareness of our restaurants, but as our client base expands ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.