19 Dec 1998
| by STEVE BELL
America Online, one of the UK s largest internet service providers,
is to become the first web...America Online, one of the UK s largest internet service providers,
is to become the first web firm to market its service specifically on
the basis that it protects children from pornography on the
internet.
A TV ad by Mortimer Whittaker O Sullivan will focus on the safety issues
surrounding ...
19 Dec 1998
| by RAYMOND SNODDY
indeed account for itself in public. Anyway, Chris Smith
had asked it to produce a statement of its ...
.
What do you make of this? We aim to be guided by our public purposes.
Only aim? Surely to be guided by its public purposes is a sine qua non
for the Corporation. Given that it is inconceivable ...
19 Dec 1998
| by ANNE-MARIE CRAWFORD
.
Hill added: As competition intensifies with the launch of digital
services, it is increasingly ...
, it believes commercial
services funded by advertising, sponsorship or subscription lead to a
single ...
and trusted broadcaster and
programme maker, seeking to satisfy all our audiences in the UK with
services ...
19 Dec 1998
| by DAVID MURPHY
Vickers BBDO s 1998 consumer objective was twofold: to
stress BT s service provision by showing people ...
with the public and the industry
alike.
Coca-Cola
Coca-Cola continues to use three main agencies ...
on stressing its service provision and the range of
channels it provides.
Fairy
Nanette Newman ...
19 Dec 1998
| by RAYMOND SNODDY
The Brief
Homebase has a 12.3% share of the home improvements market, a sector
which is dominated by B shelves. Homebase decided it wanted to harness the
appeal of these titles.
Endorsement by homestyle magazines is a very important part of any DIY
store s public relations. The message ...
19 Dec 1998
| by ROBERT MCLUHAN
-Cola Edge Creative/Universal McCann 57
13 (-) VW Polo BMP DDB/BBJ Media Services ...
Wireless Joshua/BBJ Media Services 50
18 (-) Somerfield RPM3/The ...
19 Dec 1998
| by SANDRA COLLINS, Marketing Director, Opt
of LWT s weekend
bulletins. It hopes that viewers will identify a direct link between its
services ...
19 Dec 1998
.
In June, Granada agreed to run the company s food service operations for
the 90-store retail chain ...
19 Dec 1998
| by ROBERT MCLUHAN
, says Clark.
However, it picked up some unintended publicity by irritating local
politicians ...
19 Dec 1998
| by DANNY ROGERS
relied on public relations to raise awareness of our
restaurants, but as our client base expands ...