19 Dec 1998
| by IAN DARBY
Microsoft Network (MSN) has introduced the first shopping agony
aunt on the net to help shoppers with gift ideas. Vogue s merchandising
editor, Alexia Best, will give advice on where to find gifts and
bargains, at www.msn.co.uk.
19 Dec 1998
| by LISA CAMPBELL
this week gave us its vision of where it
wants the 300-year-old service to go. Unfortunately that vision...this week gave us its vision of where it
wants the 300-year-old service to go. Unfortunately that vision is
somewhat short-sighted.
The government knows that like all of the public service structures,
from ...
service.
There are certainly some positive measures in the review. The Post
Office will be given ...
19 Dec 1998
| by STEVE BELL
Martin Dawes Telecommunications, Europe s largest mobile service
provider, is launching the UK...Martin Dawes Telecommunications, Europe s largest mobile service
provider, is launching the UK ...
unified messaging service
which will give customers access to e-mail messages without having to
use a ...
director, Sean Gardner, a former
marketer at rival Orange.
The cost of the service ...
19 Dec 1998
| by STEVE BELL
BT, the BBC and Marks s strongest
indigenous brands in a worldwide study by marketing services...BT, the BBC and Marks s strongest
indigenous brands in a worldwide study by marketing services giant
WPP.
The survey, part of a project called Brandz, reveals that all three
appear in the top ten UK brands in terms of brand bonding .
The remaining seven places, with the exception ...
19 Dec 1998
| by RAYMOND SNODDY
The Brief
Homebase has a 12.3% share of the home improvements market, a sector
which is dominated by B shelves. Homebase decided it wanted to harness the
appeal of these titles.
Endorsement by homestyle magazines is a very important part of any DIY
store s public relations. The message ...
19 Dec 1998
| by STEVE BELL
the service to PC home
users. People prefer to make telephone calls from the privacy of their
homes, he ...
19 Dec 1998
| by DANNY ROGERS
. To do so, the Air Miles
database will need to be integrated to BA s online booking service.
Air ...
19 Dec 1998
.
In June, Granada agreed to run the company s food service operations for
the 90-store retail chain ...
19 Dec 1998
| by DANNY ROGERS
relied on public relations to raise awareness of our
restaurants, but as our client base expands ...
19 Dec 1998
| by CLAIRE MURPHY and BINNUR BEYAZTAS
costs and investing in added value
services.
This means getting together and taking advantage ...