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NEW MEDIA: MSN shopping service

Microsoft Network (MSN) has introduced the first shopping agony aunt on the net to help shoppers with gift ideas. Vogue s merchandising editor, Alexia Best, will give advice on where to find gifts and bargains, at www.msn.co.uk.

EDITORIAL: Why Post Office reforms fail to deliver the goods

this week gave us its vision of where it wants the 300-year-old service to go. Unfortunately that vision...this week gave us its vision of where it wants the 300-year-old service to go. Unfortunately that vision is somewhat short-sighted. The government knows that like all of the public service structures, from ... service. There are certainly some positive measures in the review. The Post Office will be given ...

Martin Dawes launches Breathe

Martin Dawes Telecommunications, Europe s largest mobile service provider, is launching the UK...Martin Dawes Telecommunications, Europe s largest mobile service provider, is launching the UK ... unified messaging service which will give customers access to e-mail messages without having to use a ... director, Sean Gardner, a former marketer at rival Orange. The cost of the service ...

WPP reveals top three UK brands

BT, the BBC and Marks s strongest indigenous brands in a worldwide study by marketing services...BT, the BBC and Marks s strongest indigenous brands in a worldwide study by marketing services giant WPP. The survey, part of a project called Brandz, reveals that all three appear in the top ten UK brands in terms of brand bonding . The remaining seven places, with the exception ...

MEDIA CASE STUDY: HOMEBASE

The Brief Homebase has a 12.3% share of the home improvements market, a sector which is dominated by B shelves. Homebase decided it wanted to harness the appeal of these titles. Endorsement by homestyle magazines is a very important part of any DIY store s public relations. The message ...

Tesco closes booths

the service to PC home users. People prefer to make telephone calls from the privacy of their homes, he ...

NEW MEDIA: Air Miles opens new unit with a one-to-one aim

. To do so, the Air Miles database will need to be integrated to BA s online booking service. Air ...

CAREERS: Competition - Name that company!

. In June, Granada agreed to run the company s food service operations for the 90-store retail chain ...

AGENDA: Conran sharpens customer focus - Sir Terence Conran’s growing restaurant portfolio has hired a marketer just as some believe the UK economy is to slow further. Danny Rogers reports

relied on public relations to raise awareness of our restaurants, but as our client base expands ...

AGENDA: Anything to petrol but price? - In a week of mergers that highlighted the importance of size and economies to fuel firms, Claire Murphy and Binnur Beyaztas report on alternative efforts to market petrol

costs and investing in added value services. This means getting together and taking advantage ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.