to remove filtersNortel in brand push
19 Dec 1998 | by ANNE-MARIE CRAWFORD
developed a campaign called Share a Thought to increase brand and service recognition ... . In the new year, Nortel posters will run on the Heathrow Express train service between Heathrow ...
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MoneyGram ads target services at Asian groups
19 Dec 1998 | by ANNE-MARIE CRAWFORD
Asian people living in the UK with a campaign focusing on its range of money-transfer services....Asian people living in the UK with a campaign focusing on its range of money-transfer services ... in several Asian languages run by a Thomas Cook call centre, which will provide details of services ... titles. MoneyGram s service allows money to be wired to, and collected from, any one of Thomas ...
NEW MEDIA: Air Miles opens new unit with a one-to-one aim
19 Dec 1998 | by DANNY ROGERS
. To do so, the Air Miles database will need to be integrated to BA s online booking service. Air ...
AGENDA: Conran sharpens customer focus - Sir Terence Conran’s growing restaurant portfolio has hired a marketer just as some believe the UK economy is to slow further. Danny Rogers reports
19 Dec 1998 | by DANNY ROGERS
relied on public relations to raise awareness of our restaurants, but as our client base expands ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
picture, showing an ongoing collapse of public support for biotechnology and GM foods. BAT ... ? Passengers on Virgin trains might agree. Late services and a bizarre class seating policy resulted ... grumbling from politicians and complaints from the public, the Independent Television Commission accepted ...
Phone firms test ads and free calls offers
17 Dec 1998 | by DANNY ROGERS
15-second ad every three minutes. The service, the first international offer, operates between ... service for national calls, failed to launch in September despite the promise of a pounds 5m campaign in the summer. A spokeswoman refused to comment on how the service is doing. Freetalk Telecom ...
STOP PRESS
17 Dec 1998 | by DANNY ROGERS
. Ogilvy world s first personalised remote shopping service . The hand-held device allows customers ...
FOR THE RECORD
11 Dec 1998 | by ALASDAIR REID
was group editor for the Bath-based contract publisher, Box Office Publications, while Singer has returned from Oman where she edited a number of business publications. The Radio Authority has rejected ...
Rainey Kelly lands Virgin Direct
04 Dec 1998 | by EMMA HALL
dynamic company in the financial services industry, but there are a lot of sleeping giants waking up ...
TELEMARKETING: Life on the floor - Call centres are booming and staff numbers are up. But what are they like on the inside? Jim Curtis went to Sitel to find out
03 Dec 1998 | by JIM CURTIS
announcement went public quicker than Sitel expected, after letters to the building society s three million ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
