20 Dec 1999
| by CAROLINE MARSHALL
the issues and
worthy causes that advertising has promoted - politics, public health,
race and disability...Lord Kitchener wants you was more like a public service communication
than an ad, but it moved more ...
,
Festival of Britain and so on. There s something queasily nostalgic
about public service advertising ...
the issues and
worthy causes that advertising has promoted - politics, public health,
race and disability ...
20 Dec 1999
| by JOHN WEBSTER, Chairman Of The Jury
and
continues to score highly with Beeb.com, which remains distinct from its
public service operation ...
alternative to the Home Service or the
Light Programme.
And the pirate ship that was Radio Caroline ...
importance is now being fully realised by industry and the public
alike. In terms of audience reach ...
20 Dec 1999
| by STEFANO HATFIELD
quantum leap in style. The direct appeal
to the emotions, cajoling the public into enlisting ...
,
of course. It was arguably the first campaign to use emotional blackmail
and the public felt uncomfortable ...
nothing worse
than bore the public into switching off their sets.
Then, in the early 60s, a new ...
20 Dec 1999
| by CAROLINE MARSHALL
by the public and press
alike.
7. HEC PREGNANT MAN SAATCHI 1969
Title: Pregnant man
Client ...
was concerned about the
potential reaction to the image from the general public and hesitated
before ...
by John Webster, the ads struck a chord with
the public and ran for more than nine years. The star ...
17 Dec 1999
| by NIGEL MARSH, the client services direct
This Christmas edition of the Radio Times proves the wisdom of the
you should never judge a book by its cover cliche. In-between the
execrable front cover and the mawkish Danbury Mint Millennium Teddy Bear
ad on the back cover lurks an extremely good product.
17 Dec 1999
| by RICHARD COOK
the great British public showed that
familiarity in advertising rarely breeds contempt by voting the latest...Christmas wouldn t really be Christmas without the reappearance of
old favourites. And this year the great British public showed that
familiarity in advertising rarely breeds contempt by voting the latest
incarnations of the Tesco and Safeway campaigns into first and second
place in this month ...
17 Dec 1999
| by ALASDAIR REID
pounds 150 million to pounds 200
million in to developing and marketing internet services next year...an extra pounds 150 million to pounds 200
million in to developing and marketing internet services next ...
research service
to investigate the long-term effects of point-of-sale 6-sheet posters
outside supermarkets. The new service, Maiden POS Posterspan, will
launch next year.
The Guardian ...
17 Dec 1999
| by STEFANO HATFIELD
. Normal sceptical service will be resumed on
13 January (but don t forget Campaign s Hall of Fame...Herewith a hippy millennium-type column in which I detail foolishly
how much Campaign loves you. Normal sceptical service will be resumed on
13 January (but don t forget Campaign s Hall of Fame ...
, but does
anyone really believe there are not in the restaurant industry,
retailing, the civil service ...
17 Dec 1999
| by JOHN TYLEE
Shea FCB has given its services free to produce the
campaign, which will attempt to sweep away what the charity says is the
public perception that the problem of land-mines no longer exists.
It claims ...
17 Dec 1999
| by CAROLINE MARSHALL
( the totally artificial taste! ) also
cost many nira but it won a Brown Pencil from the State of Public ...