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OPINION - Profile - Daft for Coke - Douglas Daft - President and chief operating officer - Coca-Cola

in a blaze of publicity, after just two years at his post. His replacement is 56-year-old Coke veteran...Change is afoot at Coca-Cola. Chairman and chief executive Douglas Ivester resigned last Sunday in a blaze of publicity, after just two years at his post. His replacement is 56-year-old Coke veteran Douglas N Daft, who has been appointed president and chief operating officer and will take ...

MARKETING MIX - That was the week that was

Telecom plans to launch a chain of high street shops, offering a range of telephones and services...and services; Guinness hands its pounds 7m ad account to Ogilvy Evian announces a substantial hike in UK ...

DIRECT - ISBA rails against electoral roll bill

The Incorporated Society of British Advertisers (ISBA) has joined the fight against government plans to limit commercial use of the electoral roll. Ian Twinn, director of public affairs ... . ISBA favours sending educational information on the Mailing Preference Service to consumers who wish ...

Watchdog loses marketing chief

and is attempting to widen the appeal of the Which? brand with new services and publications. ... on the launch of its home-shopping catalogue service, Value Direct, and the CA s move into selling cars ...

CAREERS - Company CV - COI

Company facts The Central Office of Information (COI) is the government s specialist communications agency for the procurement of publicity and marketing services. It was established in 1946 after the demise of the war-time Ministry of Information, and became a Government Trading Fund ...

Conferences and exhibitions - Telecoms reveals its future agenda - Bhavna Mistry takes a look at how the telecoms industry approaches exhibitions

, so branding and service are the buying deciders. The sector relies heavily on face-to-face routes to communicate points of difference on service, so exhibitions score highly, especially when it comes ... s event boasted the latest technology and services from more than 1100 exhibitors, witnessed by around ...

CAREERS - Movers

is responsible for communicating all aspects of the airline s products and services to the UK market. He ... on the new role of marketing manager at Integris, the managed services division of Bull Information Systems. He formerly worked at DRS Data & Research Services as marketing and strategic planning manager ...

NEW MEDIA - IPG consolidates with single new media unit

Puris Lintas in October. It aims to create a new internet services company to compete against ... ) into the company, which it is billing as the largest-ever new entrant in the internet services market ... Investments. A major exclusion is Unilever - its interactive business is likely to be serviced ...

Adwatch of the decade

was the matriarch on the Golders Green omnibus - a vehicle for BT to explain its services to the public until 1992 ... Saatchi made the corporate Stephen Hawking blockbuster. By 1998, BT was stressing its service ...

Emap revamps radio sales

Emap On Air is restructuring its sales operation in a bid to provide a better service to its ... On Air is also pledging to offer service charters to individual clients. The changes have been ... are that we’re too internally focused,” said King. “We’re shifting the whole emphasis to customer service ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.