16 Dec 1999
| by CORDELIA BRABBS
in a blaze of publicity, after just two
years at his post. His replacement is 56-year-old Coke veteran...Change is afoot at Coca-Cola. Chairman and chief executive Douglas
Ivester resigned last Sunday in a blaze of publicity, after just two
years at his post. His replacement is 56-year-old Coke veteran Douglas N
Daft, who has been appointed president and chief operating officer and
will take ...
16 Dec 1999
| by STEPHEN CHANDLER, an account director a
Telecom plans to launch a chain of high street shops, offering a range
of telephones and services...and services; Guinness hands its pounds 7m ad account to
Ogilvy Evian
announces a substantial hike in UK ...
16 Dec 1999
| by IAN DARBY
The Incorporated Society of British Advertisers (ISBA) has joined
the fight against government plans to limit commercial use of the
electoral roll.
Ian Twinn, director of public affairs ...
.
ISBA favours sending educational information on the Mailing Preference
Service to consumers who wish ...
16 Dec 1999
| by IAN DARBY
and is attempting to widen the appeal of the Which? brand with new
services and publications.
...
on the launch of its home-shopping catalogue service, Value
Direct, and the CA s move into selling cars ...
16 Dec 1999
| by STEPHEN CHANDLER, an account director a
Company facts
The Central Office of Information (COI) is the government s specialist
communications agency for the procurement of publicity and marketing
services.
It was established in 1946 after the demise of the war-time Ministry of
Information, and became a Government Trading Fund ...
16 Dec 1999
| by BHAVNA MISTRY, editor of Marketing Even
, so branding and service are the buying deciders. The sector
relies heavily on face-to-face routes to communicate points of
difference on service, so exhibitions score highly, especially when it
comes ...
s event boasted the latest technology and services from more
than 1100 exhibitors, witnessed by around ...
16 Dec 1999
is responsible for communicating all aspects of the
airline s products and services to the UK market. He ...
on the new role of marketing manager at
Integris, the managed services division of Bull Information Systems. He
formerly worked at DRS Data & Research Services as marketing and
strategic planning manager ...
16 Dec 1999
| by BEN ROSIER
Puris
Lintas in October. It aims to create a new internet services company to
compete against ...
) into the company, which it is
billing as the largest-ever new entrant in the internet services
market ...
Investments.
A major exclusion is Unilever - its interactive business is likely to be
serviced ...
16 Dec 1999
| by GAIL KEMP
was the matriarch on the Golders Green omnibus - a vehicle for BT to explain its services to the public until 1992 ...
Saatchi made the corporate Stephen Hawking blockbuster. By 1998, BT was stressing its service ...
16 Dec 1999
| by MediaWeek
Emap On Air is restructuring its sales operation in a bid to provide a better service to its ...
On Air is also pledging to offer service charters to individual clients. The changes have been ...
are that we’re too internally focused,” said King. “We’re shifting the whole emphasis to customer service ...