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OPINION: Defend capitalism or the PR industry dies

? Goverments - presumably socialist - would require their propagandists. But public affairs divisions...? Goverments - presumably socialist - would require their propagandists. But public affairs divisions ... . And what would be the point of consumer PR if we were told to take or leave the products and services ...

MAIN FEATURE: War of the aisles - Supermarkets face more complex and numerous PR issues than ever before in their battle for supremacy

talking point. We may not be number one in terms of volume but we are number one in terms of public ... no change in the supermarket s PR strategy of communicating on value, quality, Britishness and service with personality. Although Tesco has probably received more good publicity than its competitors, with its high ...

NEWS ANALYSIS: New ingredients in the the food giants’ battle - Supermarkets are showing initiative when it comes to putting safe, ethically sourced food on their shelves. The fringe benefit is that it’s a powerful PR tool

these messages to consumers and government, Iceland is weighing up the advantages of hiring in external public ... to carry the Freedom Food endorsement on all produce on its fresh meat counters. However public ... food retailers feel they are simply responding to what the public wants. Whatever ...

Iceland poised to hire externally in PR revamp

Supermarket retailer Iceland is priming itself to hire its first external consumer PR and public...Supermarket retailer Iceland is priming itself to hire its first external consumer PR and public affairs consultancies. The plans are at an early stage and form part of a comprehensive overhaul ... : We are looking at the budget and at using a public affairs agency for the first time. Berg ...

B-M public affairs lures Body Shop global chief

, as chairman of its UK public affairs practice...., as chairman of its UK public affairs practice. Grant will take responsibility for the nine-strong UK public affairs team. This forms part of the agency s pan-European public affairs division, which ... fire safety campaign aimed at the commercial and public sectors and will lead its UK team ...

M&S assigns PR minders to all its board executives

of the retailer s latest bid to open up the company to the press and public....Marks and Spencer is to assign each of its board executives a specific PR minder as part of the retailer s latest bid to open up the company to the press and public. The move is aimed at improving communication channels between the decision-making executives and the media. It had been ...

EDITORIAL: M&S eats a slice of humble PR pie

it relates to its customers. The company s brand values - ofquality, service and value - are essentially ...

OSA appoints Camron PR

Following the negative publicity generated by Tango and Findus sponsorship of last year...Following the negative publicity generated by Tango and Findus sponsorship of last year s Christmas lights, the Oxford Street Association (OSA) has appointed Camron PR in a bid to attract positive coverage this year. The lights will have no corporate sponsors and the pounds 15,000 it costs to finance ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

of the service that companies now expect of the public relations industry: not just a pile of clippings ... the right publication for the brand you are working on, well-targeted editorial can generate huge sales ... publications and between stylists, and maintaining a cohesive press image around the world, she says ...

Dixons hires H&K account director for public affairs

Electrical retailing giant Dixons has appointed Mario Dunn to the new post of public affairs head....Electrical retailing giant Dixons has appointed Mario Dunn to the new post of public affairs head. Dunn will carry out a routine review of Dixons public affairs account with its longstanding agency, GJW. His remit covers UK and EU public affairs for all parts of the Dixons group ...

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