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Campaign Hall of Fame. (Part 2 of 2)

by the public and press alike. 7. HEC PREGNANT MAN SAATCHI 1969 Title: Pregnant man Client ... was concerned about the potential reaction to the image from the general public and hesitated before ... by John Webster, the ads struck a chord with the public and ran for more than nine years. The star ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

-Americanism, saving yourself only by recognising American customer service (oh, and irrespective of terminology, British customer service is crap too), but in saving yourself you had to bring that down too. Another ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

the way they do it at home? Yes, Gap has given us new standards in customer service, even ...

CAREERS: Movers

, business marketing services at information provider Dun & Bradstreet. Louise Harrison ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

in October 1922 and by 1927 it had been awarded a Royal Charter to provide public broadcasting services in the UK. The precursor to the BBC World Service was launched in 1932, then called the Empire ... for Coke. In 1985, there was public outcry when it changed its formula, forcing it to reintroduce ...

Research reveals top three brands for UK managers

and marketing managers in October. The interviewees, split equally between FMCG, services and retailing ...

Stop Press

was good value. However, only 14% would favour cutting back on services in the face of increasing costs ...

Loot Group's team hunts ads for year 2000 schools guide

for school leavers. The publication, The Guide to Life 2000, will provide information for 16-year-olds on a variety of subjects from banks to fashion. The A5 publication will launch next March with plans ... is no other publication that can claim to reach all 16-year-olds and therefore the opportunities ...

NEW MEDIA: Briefs

up to its offline services. Chief executive Iain Clink said it was investigating the possibility ... , has launched Pocket PA NewsCentre, a specialist service for delivering news, sport, weather ... . The main PA NewsCentre site was launched in early 1995. PDA owners can register for the service free ...

Dressmart gives UK launch task to M&C Saatchi and Walker

Dressmart, the online clothing store offering designer brands to cash-rich but time-poor men, has chosen M s roster of online clients, which includes BOL UK, the bookseller, and Lastminute.com, the booking service. Dressmart was launched in Sweden in April and plans to roll out across Europe ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.