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Campaign Hall of Fame: The ads that influenced the power brokers - Opinion formers and style leaders tell Campaign about the ads they think have changed society for the better. Compiled by Caroline Marshall

20 Dec 1999 | by CAROLINE MARSHALL

the issues and worthy causes that advertising has promoted - politics, public health, race and disability...Lord Kitchener wants you was more like a public service communication than an ad, but it moved more ... , Festival of Britain and so on. There s something queasily nostalgic about public service advertising ... the issues and worthy causes that advertising has promoted - politics, public health, race and disability ...

Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall

20 Dec 1999 | by STEFANO HATFIELD

quantum leap in style. The direct appeal to the emotions, cajoling the public into enlisting ... , of course. It was arguably the first campaign to use emotional blackmail and the public felt uncomfortable ... nothing worse than bore the public into switching off their sets. Then, in the early 60s, a new ...

Campaign Hall of Fame. (Part 2 of 2)

20 Dec 1999 | by CAROLINE MARSHALL

by the public and press alike. 7. HEC PREGNANT MAN SAATCHI 1969 Title: Pregnant man Client ... was concerned about the potential reaction to the image from the general public and hesitated before ... by John Webster, the ads struck a chord with the public and ran for more than nine years. The star ...

FCB depicts harrowing scenario in land-mine spots

17 Dec 1999 | by JOHN TYLEE

Shea FCB has given its services free to produce the campaign, which will attempt to sweep away what the charity says is the public perception that the problem of land-mines no longer exists. It claims ...

CLOSE-UP PERSPECTIVE: The next hundred years could be as surprising as 1999

17 Dec 1999 | by CAROLINE MARSHALL

choirs, peace and love, public relations treacle. I sometimes wonder whether the people who sign ...

HOTLINE

17 Dec 1999 | by LISA CAMPBELL

s client work in the marketing services sector. Trinity Mirror and the Institute ...

OPINION - Profile - Daft for Coke - Douglas Daft - President and chief operating officer - Coca-Cola

16 Dec 1999 | by CORDELIA BRABBS

in a blaze of publicity, after just two years at his post. His replacement is 56-year-old Coke veteran...Change is afoot at Coca-Cola. Chairman and chief executive Douglas Ivester resigned last Sunday in a blaze of publicity, after just two years at his post. His replacement is 56-year-old Coke veteran Douglas N Daft, who has been appointed president and chief operating officer and will take ...

MARKETING MIX - That was the week that was

16 Dec 1999 | by STEPHEN CHANDLER, an account director a

Telecom plans to launch a chain of high street shops, offering a range of telephones and services...and services; Guinness hands its pounds 7m ad account to Ogilvy Evian announces a substantial hike in UK ...

DIRECT - ISBA rails against electoral roll bill

16 Dec 1999 | by IAN DARBY

The Incorporated Society of British Advertisers (ISBA) has joined the fight against government plans to limit commercial use of the electoral roll. Ian Twinn, director of public affairs ... . ISBA favours sending educational information on the Mailing Preference Service to consumers who wish ...

CAREERS - Company CV - COI

16 Dec 1999 | by STEPHEN CHANDLER, an account director a

Company facts The Central Office of Information (COI) is the government s specialist communications agency for the procurement of publicity and marketing services. It was established in 1946 after the demise of the war-time Ministry of Information, and became a Government Trading Fund ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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