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MARKETING MIX - That was the week that was

Telecom plans to launch a chain of high street shops, offering a range of telephones and services...and services; Guinness hands its pounds 7m ad account to Ogilvy Evian announces a substantial hike in UK ...

Adwatch of the decade

was the matriarch on the Golders Green omnibus - a vehicle for BT to explain its services to the public until 1992 ... Saatchi made the corporate Stephen Hawking blockbuster. By 1998, BT was stressing its service ...

OPINION - Santa delivered early for canny Kingfisher chief

of comfortable accommodation. Few service industries in Europe really succeed at this, but chains like B ...

MDI’s Business21 to hit newsstands in January

newsstand publication in January....An e-commerce magazine launches this month as a controlled circulation title, and will become a newsstand publication in January. Business21 is the latest venture from Media Directories International (MDI). An unusual launch strategy will see MDI print 10,000 copies of the first two issues ...

REVIEW: Marketing and advertising news in the week’s press

Iceland has appointed the London-based direct marketing agency, MSB s internet service, BBC Online ... secretary, raised the prospect because so many people living abroad were using the service, none of whom ...

M&C Saatchi picks up SF Cody ad campaign

and services as well as gift-wrapping, anniversary reminders, 24-hour delivery and the advice of a gift ...

The Word unveils online services

towards an online media planning and buying service....towards an online media planning and buying service. The free site includes an advertising rate ... -protected service. This will enable them to e-mail schedules and agreed costs, while The Word will be able ... book with them over the web, said Caldwell. He estimated the service would be up and running ...

is pushing its online service

supermarkets, and the launch of its internet shopping service is no exception....supermarkets, and the launch of its internet shopping service is no exception. It is an attractive ... as the first online food shopping service covering the whole of the UK (Tesco only covers London ... to promote its regular home delivery service. In keeping with its overall positioning as an ethical ...

M&B and New PHD to rebrand Beeb.com

Beeb.com, BBC Wordwide s commercial web service, is promoting itself as Britain s premier...the distinction between Beeb.com and the BBC s public service website BBC Online. ... Beeb.com, BBC Wordwide s commercial web service, is promoting itself as Britain s premier ... is no longer just about e-mail and content-driven websites, said Atter. Beeb.com is the e-commerce service ...

Branson to launch car sales via web

to capitalise on public hostility to high prices....to capitalise on public hostility to high prices. The company plans to launch the site as part of virgin.com, an internet portal, but will develop it as a separate service and brand name ... national utility company is expected to launch a service next March. Virgin s decision to sell ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.